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February 2001
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SEEN AND NOTED

NATIONAL_GALLERY SILVER SPRING | MARYLAND

For the National Gallery of Art, Swim Design developed a dramatic, interactive educational collection of 14 web features that accompany a National Gallery exhibition entitled "Art for the Nation: Collecting for a New Century." Each feature details a particular work of art and describes the artist, his methods, influences and inspirations. Creative directors are Andrew Iskowitz and Laurie Swindull; the designer is Claudine Itner; programmers were Sae Woo and Kathleen Ballard.

 

 

FRONT_RANGE SANTA MONICA | CALIFORNIA

Hamagami/Carroll & Associates created the new name, logo and visual branding system for FrontRange Solutions (formerly GoldMine Software). The client sought to reaffirm its commitment to stay "at the front line of software innovation, with a full range of customer-focused solutions for e-infrastructure." Justin Carroll, partner and creative director at the design firm, adds: "The new tagline. 'Optimize the Customer Experience,' communicates the focus on the customer as the center of the business universe."

 

 

WESTMINSTER NEW YORK

Spagnola and Associates, a graphic design firm best known for its architectural signage and interactive exhibits, created their first book, The Dog Show: 125 Years of Westminster to honor the venerable Westminster Kennel Club Show. The designers turned to the club's signature colors of purple and gold for a medal and ribbon motif on the cover and inside spread. Contact: 800.455.3647 or www.westminsterkennelclub.org

 

 

THALIA NEW YORK

This new identity, shown here on menu and matches, underscores the upscale nature of the Thalia Restaurant. Says creative director Ellen Hibschweiler, poetically: "Named Thalia for the muse, the final signature was a fuse, of prior designs of which there were plenty." Designers on the project were Alberta Testanero and Saehee Lee.

 

 

WELCHES PLYMOUTH MEETING | PENNSYLVANIA

Bailey Design Group's new packaging for Welch's baby juices is hitting the shelves in test markets this winter. A cuddly teddy bear mascot holds a banner of the Welch's logo, nicely balancing the need to leverage the brand while targeting the parents of small children. Soft colors and baby building blocks reinforce the market positioning, notes Bailey partner Russ Napolitano.

 

 

MSHOW BOULDER|COLORADO

Workhorse Advertising's direct mail for client MSHOW.com, an interactive web presentations and conferencing company, reproduces an actual antique theater chair and a custom-printed admissions ticket invitation. Art director Chris Beatty's concept: represent the MSHOW experience that allows viewers to take part in a real-time, interactive web-based show.

 

 

TURTLEWAX RACINE | WISCONSIN

Design North has developed the branding and package design for Turtle Wax's new line of premium automotive products. The name, Extreme, is key in positioning the products as superior in durability and UV protection, and the graphics employ an 'X' in the background that creates a focal point for the brandmark. Features and benefits are prominently displayed and a highly polished sports car completes the visual message.

 

 

SONITEK MILFORD | CONNECTICUT

Waves are graphically depicted in this symbol to represent the use of ultrasonics, an integral part of Sonitek's manufacturing process. The client provides fixtures for sonic welding, decorating and assembling. Kevin Hall is the designer; he is now implementing the logo on the company's stationery, print literature, signs and web site. manufacturing process. The client provides fixtures for sonic welding, decorating and assembling. Kevin Hall is the designer; he is now implementing the logo on the company's stationery, print literature, signs and web site.