SEEN AND NOTED
NEW YORK
Bates USA West's new phase of its integrated ad campaign for Pacific Sunwear (PacSun) features five :30 commercials and seven new four-color print ads in teen-oriented fashion/lifestyle, music, entertainment and sports magazines. Groups of real teenagers appear in real-life situations, all clad in boardsports apparel. A branding device from the initial campaign — a circle containing the letters P.S. — is continued. Executive creative director is Mike Robertson; Imke Daniel is senior art director.
SANTA MONICA | CALIFORNIA
Packaging by Peter Pataki Design for Juice Evolution's Dr. Soy product line brings a fun and festive feeling to the healthy drinks. Bright colored "naive style" illustration conveys freshness and homemade. The illustrations, as well as the cups, color-coded and matched with the side panels and lettering, aid product identification. Asymmetric positioning of the illustration breaks the static bright color bar frame. Credits to: Peter J. Pataki, senior designer; Petra Kolackova, creative director; Ian MacGillivray, typography.
MINNEAPOLIS | MINNESOTA
Compass Design's concept for Kemps/Marigold Foods limited edition Peaches'n Cream ice cream packaging combines a background of multiple peaches with an old fashioned serif-style type. Designers digitally duplicated a single, hand-rendered peach image and transformed it into bunches. Mitch Lindgren and Tom Arthur are partners/designers at Compass Design.
NEW YORK
Swimmers' shampoo Ultra Swim has a new identity which inspires the consumer to "feel" the shampoo's benefit of removing chlorine buildup. Translucent caps, clear shampoo bottles, sparkling clean water droplets and sunny skies evoke a shiny clean, moisturizing message. Credits to New York's IQ Design.
NEW YORK
Peter Cohen, creative director at Lowe Lintas and principal of StreetSmart Advertising, a non-profit agency devoted to public service issues, has two of his political posters included in "Path of Resistance," part of the Museum of Modern Art's Open Ends exhibition series. The exhibition traces 40 years of socially and politically charged art and examines how tones and forms of protest have changed. The pieces are part of the museum's permanent collection.
SANTA MONICA | CALIFORNIA
STEAM powers a futuristic animated open for the Santa Monica International Film Festival and its MOXIE Awards, which expresses this year's theme of "Science Fiction." A broadcast version of the open will air on the Independent Film Channel, Bravo, Sundance Channel, as well as music channels VH1 and MTV.
LOS ANGELES
Boyd Communications headed creative and strategic planning efforts for Wilmington Trust's brand rollout, from development of an integrated sales brochure system, to facilities signage and web site design. The brand is being incorporated into all internal, corporate, sales and marketing communications, and intends to raise Wilmington Trust's profile throughout the global financial marketplace. The underlying message: "personal attention."
ANNAPOLIS | MARYLAND
"Poverty USA: America's forgotten state" is the work of Crosby Marketing Communications for client Catholic Campaign for Human Development. The print, radio and tv ads, and brochure, are designed to put a face on poverty and raise awareness of its extent. Mark Walston is creative director, Ron Ordansa, senior art director, and Carol Barry, art director.
LAUREL | MARYLAND
Dever Designs created an ad series featuring the benefits of being a member bank of the Independent Community Bankers of America. A variety of stock photo images were manipulated and transformed to depict the organization's role as advocate and problem solver for community banks and bankers.
NEW YORK
KSK Design, the design division of KSK Films, was selected by Blackbird, a financial services company, to redesign the user interface for its software version 3.0 and beyond, as well as to develop its corporate web site. Dyske Suematsu, whose current focus is on motion graphics for broadcast, took on the UI project, determined to make it both visually appealing and truly functional. Designers Warner Barnes and Alan Bibby are developing the web site.
SAN FRANCISCO | CALIFORNIA
To raise awareness of the restoration and preservation needs of the California missions and to tell about their storied place in California's past as well as their influence on agriculture, art, music and architecture, Acme Advertising produced four posters on behalf of the non-profit California Missions Foundation. Credits to: Sakol Mongkolkasetarin, creative director/art director; Tim Koomsorn, art director; Andy Sohn, copywriter; photography by Terry Ruscin, California Historical Society.
BOULDER | COLORADO
"Pork With A Promise" is the tagline for DuBreton Pork's new identity for the U.S. market. The project also includes package design, executed by TheParksGroup in conjunction with The Fresh Ideas Group. Linda Parks was the art director, Gary Robertson the illustrator.