SEEN AND NOTED
PORTLAND | OREGON
The Sisters Rodeo, described as "the biggest little rodeo in the world," celebrates its 60th anniversary with a new logo. Jeff Fisher LogoMotives was the design firm, which created the logo in conjunction with TriAd advertising. Sue Fisher of TriAd was creative director; Eloise Boren was art director. Jeff and his sister Sue have been attending the Sisters Rodeo with their family for nearly 25 years. Logo applications include print ads, tv, billboards, other signage and apparel. The logo has won local awards and was included in the Library of Congress Local Legacies Archive which documents creative arts, crafts, events and customs representing traditional community life throughout the United States.
DAVIE | FLORIDA
Hugh Williams of Just2Creative designed this new logo for the Miami-Dade County Public Schools. The school board wanted to convey traditional and high-tech learning. The pages of the book were created to resemble palm fronds to reflect the Miami environment and set in motion (education is an ongoing process) with one of the pages also serving as the earth being orbited.
NEW YORK
This global sweep icon by Mike Quon/Designation conveys movement, globalization and the flow of information for Telefix, a telephone and telecommunications company owned by Telemovil of El Salvador. Applications include print, trade advertising, the internet and trade show exhibits.
NEW YORK
A simple and sophisticated logo for J Records, the brainchild of legendary music producer Clive Davis, was executed by Platinum Design. It is featured on CD packaging, billboards and concert banners. The lower case "j" within the blue circle uses negative space to create the image of a record, with the customized body of the letter hinting at the representation of a turntable arm and stylus. Platinum art director Mike Joyce said his goal was to create a "timeless" image.
NEW YORK
Flexibility is the key to this capabilities brochure by Wee Small Hours Design for the Columbia University Department of Orthopaedic Surgery. The piece features eight stepped inserts in the back of the 16-page brochure; should a new doctor come on board or techniques within a department change, a new sheet can be designed and printed. Creative direction by Ellen Hibschweiler, art direction by Marianna Dutra, with design by Saehee Lee and Rie Oshiro.
NORWALK | CONNECTICUT
A bright contemporary look and feel held together with a signature blue label helps launch Virgin Drinks' Fusion line of vitamin and mineral enhanced flavored waters. The packaging also features a proprietary bottle subtly inlaid with Virgin's logo. Hughes Design Group designed the packaging and instore marketing; Sheryl Fischer is Virgin's vp, marketing.
NEW YORK
As a reward for its work for OppenheimerFunds, Firefly Design + Communications has been included on the company's Preferred Vendor List. Design firm principals Dennis Pilsits and Sheila Cobb then created this self-promotional Firefly Project Starter Kit packed with tools intended to stir the creativity and funny bones of 50 of Oppenheimer's key marketing managers.
PLYMOUTH MEETING | PENNSYLVANIA
Fun is the theme of this packaging for Maxell's Light Beats. The product, aimed at pre-teens, flashes to the pulse of the music. Credits to Bailey Design Group which also incorporated a "try me" button that allows prospects to do just that. Says Maxell national sales and marketing manager Gordon Tetreault: "...[T]he young teen market is key for us. We felt it was imperative to have fun packaging that really promotes the headphones' unique features and provides the opportunity for trial."
NEW YORK
This identity and branding system for RCG functions with clarity in a variety of formats including stationery and corporate reports. Chris Gorman Associates is the design firm; the client is a California real estate consulting firm.
CINCINNATI | OHIO
To build awareness for the seafood restaurant chain and drive more traffic to Long John Silver's web site, Design Team One designed and developed an interactive game based on Robert Louis Stevenson's famous novel, Treasure Island. The game challenges visitors to follow young Jim Hawkins' footsteps to find the island and recover the treasure. Text clues, animations and sound are included.
SEATTLE | WASHINGTON
In conjunction with a national advertising program by Lowe Lintas and Partners-San Francisco, the Phinney/Bischoff Design House developed the logo and brand for Internap. The company's products route traffic and flow data efficiently over the internet.
SAN FRANCISCO | CALIFORNIA
Barry Deutsch of Deutsch Design Works had a two-tier challenge from Robert Mondavi's Chilean wines. For the existing Caliterra line, the veteran designer depicted a century-old landmark "mayten tree" embedded in a diamond shape to unify the line. For a new ultra-premium launch of Arboleda, the same tree is executed in rich gold foil. Deutsch worked with Mark Dolin, vp creative director at Mondavi.