SEEN AND NOTED
DENVER COLORADO
Posters and tv spots humorously contrast the welcome knock on the door of Girl Scouts selling cookies with that of other theoretical purveyors such as podiatrists or jockeys or taxidermists. The message: It's just not the same if they're not Girl Scout cookies. The agency: McClain Finlon Advertising with creative director Tom Leydon and art director Steve Whittier. The client: The Girl Scouts of Denver and The Girl Scouts of Los Angeles.
BOSTON MASSACHUSETTS
New print work promotes Copley Place in Boston as the place to buy clothes. Advertisements are running in local consumer publications all spring. The agency is Greenberg Seronick O'Leary and Partners. Credits to creative directors Gary Greenberg and Peter Seronick, art director Glenn Britland and copywriter Amy Lottero.
BOSTON MASSACHUSETTS
Print advertising by DavisPartners positions client Redington as a fly-fishing company that offers high tech innovation. The campaign, which also includes shoeboxes and hangtags, focuses on having a better time on the water, eschewing the more common glitz and romance of fishing gear advertising. Creative directors are Tom Davis and Karl Thompson and art directors are Glenn Soulia, Liz Fedorzyn and Joe LaRoche.
SAN FRANCISCO CALIFORNIA
Primo Angeli Inc.'s naming division, NameSpark, came up with the name "Almond Accents" for Sunkist's new flavored slice almonds offering. Then the designers took over, emphasizing bright colors for the name and the packaging. Savory photography underscores the products' appeal and helps showcase how the product is meant to be used.
ST. LOUIS MISSOURI
To help introduce New Balance soccer shoes to the U.S. market, 500 retail displays were created by Steve Mann of Henschel-Steinau Point of Purchase Advertising. The Englewood, New Jersey agency designed and engineered a high quality look — using a combination of metal and lightweight, rigid Sintra Material — featuring a soccer ball attached at the top as an attention-getting device.
SAN DIEGO CALIFORNIA
Hansen Associates designed the identity for Cox Kids Foundation's new Scott Delgadillo Fund. The non-profit fund established by the San Diego office of Cox Communications supports research and treatment of blood diseases and is named after a local teenager who died of leukemia. Hansen Associates has also produced identities for Cox Carols By Candlelight, Cox Kids Foundation, Cox Communications Film Festival, Cox Kids Triathlon, and cox.com/sandiego.
MONROE NEW JERSEY
Revamped packaging better communicates at the shelf the uses and benefits of MAAS metal polishing cream. Brandesign kept the brand's previous color equity of blue and silver, but heightened the metallic color palette and added a "mirror" logo treatment that underscores the brand's reflective qualities.