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May 2003
Feature
Past Issues

Judges For The 2003
Graphic Design usa
Annual Competition
A panel of talented and experienced creative professionals from many walks of graphic design life have graciously served as judges in the 2003 American Graphic Design Awards. Winners received notification in late summer and many will appear in the Graphic Design usa Annual, which doubles as our December issue. The competition recognizes excellence in graphic design in a wide range of media and projects - print, packaging, p-o-p, advertising, identity, web and broadcast design and much more. A special thanks to this star-studded panel and, as always, to awards director Laura Roth.
Contact: awards@gdusa.com or 516.829.1414
Elaine Tajima is the founder, president and ceo of Tajima Creative, a visual communications and marketing services company serving a diverse range of clients, including Washington Mutual, Warner Brothers and AirWave, from her office in Menlo Park CA. Tajima originally studied goldsmithing at Cal State-Long Beach, but landed a job after college as a Pasadena Rose Parade Float Builder, which gave birth to a lifelong passion for design. She became a freelance fashion stylist for May Department Stores, and rose through the ranks to eventually serve as creative director for visual merchandising. Liz Claiborne's First Issue brought her to New York in the late 80s for a freelance project, and Dayton Hudson lured her to direct Mervyn's instore marketing, where she worked until founding her own award-winning firm in 1996. Tajima has curated traveling art exhibitions, including a recent retrospective by the Pulitzer Prize-winning photographer David Hume Kennerly, and serves on the board of the Palo Alto Art Center Foundation. She resides in Palo Alto and has a daughter.
Bill Paetzold founded Paetzold Associates, a multidisciplinary visual communications firm specializing in consumer packaging, corporate branding, identity systems, collateral, web animation and cutting-edge interactive media. Under Paetzold's creative direction, the firm's blend of compelling design and effective marketing has attracted major retailers, service providers, financial institutions, publishers, sporting goods manufacturers, music producers and not-for-profit organizations, including the likes of Sears, Suncast, Aramark and The Special Olympics. Prior to its founding, Paetzold held several high-level design and management positions, including creative director for a major publisher. He also graced the January 2002 cover of Graphic Design usa. Paetzold Associates is based in St. Charles IL.
Rocco Piscatello founded the New York City-based Piscatello Design Centre, a multidisciplinary firm that creates identities, environmental graphics and interactive design systems for a broad range of cultural and corporate clients. Piscatello recently lead the team that designed the identity and environmental graphics for the Irish Hunger Memorial in New York's Battery Park City. He was also involved in developing an innovative design proposal with architect Richard Meier for the future World Trade Center site, and completed an interactive web site for the 150 year old furniture company Bernhardt Design. Prior to forming his own firm, Piscatello worked for Vignelli Associates. He also teaches design and advanced typography at the Fashion Institute of Technology.
Steve Perry is a group design director at The Bailey Group, where is responsible for the art direction and management of the studio's creative team. A graduate of Penn State, with over a dozen years of experience in brand development, identity and package design, he has he worked on strategic branding programs for Maxell, Welch's, Marriot and Johnson & Johnson, among others. Perry's work has been featured in Communication Arts, Graphic Design usa, How, Print and Step-By-Step. Plymouth Meeting PA is the home of The Bailey Group.
For over 15 years, Richard Hollant has launched products and services "around the world, using every communications medium at his disposal." The founder and director of co:lab, based in Hartford CT, his work for clients including Travelers/Citicorp, ConAgra Foods, Motorola, Harley Davidson, Mohawk Papers and Zygmo Records has garnered awards and yielded results. Hollant lectures on the Zen of Design, and is at work on a book about design as an empirical process. He started a mentoring program for design students, and is forming a collection of photo-based iconographs. In his spare time, Hollant is a singer/songwriter/guitarist for a groove-based folk rock band.
Lynda Decker is the visionary engine that directs the work created at Decker Design. For 20 years, she has been involved in advertising, direct marketing, publication design, corporate identity, collateral, corporate publication systems and electronic media. Decker began her career under the legendary tutelage of Herb Lubalin, Seymour Chwast and Alan Peckolick at Pushpin Lubalin Peckolick. She then did award-winning work at McCaffrey and McCall Direct on assignments for Mercedes Benz, T. Rowe Price and Falcon Jet. From there she went to Backer Spielvogel Bates to design collateral for CBS. Next, joining Wells Rich Greene BDDP as senior design director, Decker designed IBM's domestic corporate collateral. She then worked as creative director at Downey Weeks & Toomey, until deciding to throw caution to the wind and open her own shop in New York City. An active member of AIGA/NY, Decker recently completed a two year tenure as vice president and board member.
Gregory Thomas is the owner and founding principal of Gregory Thomas Associates (GTA), a studio specializing in corporate communications literature and direct response materials. Clients include CBS, IBM, Federal Reserve Bank of San Francisco, Seagram's and the nations of Australia, New Zealand and Austria. Currently, the firm is in the process of branding the City of Alhambra CA and developing a campus-wide signage program for the University of Southern California. The more than 25 year old firm has won numerous national and international awards, and has been featured or quoted in a variety of publications worldwide. In addition to running GTA, Thomas is an adjunct professor at the School of Fine Arts and the Annenberg School for Communication at USC. He is also a prolific author, and belongs to the advisory board of Designer, the publication of the University and College Designer Association. Prior to his work for Charles & Ray Eames and Saul Bass, Thomas studied at the Kansas City Art Institute (BFA), the California Institute of Arts (MFA) and Yale University (MFA).
Creative director Rani Levy oversees the design, layout and photography of Graphic Arts Monthly, the trade magazine for commercial printers published by Reed Business Information. Responsible for the magazine's visual appeal, her goal is to make artwork an integral part of its editorial presentation. Levy launched and managed the art direction of Digital Design & Production and Quick Print Products. Before that, she worked at Windows, Brides Magazine and Omni, where her publication design efforts garnered several awards.
Dave Zambotti is co-founder of Zamboo, a full-service creative agency providing results-driven graphic design, technology and marketing solutions. His designs for Apple Computer, Toyota, Dogloo and the Blue Cross of California, among others, have garnered numerous national awards. "Awards are great," he opines, "but I'm more interested in design that gets results."

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