CHAPEL HILL, NC
Black and white print ads with encrypted copy appeal to the secret agent in all of us. Featured in an awareness campaign for the late-summer Raleigh International Spy Conference, the ads ran in the Washington Post and the International Herald Tribune, among others. North Carolina agency, The Republik, created the program with creative direction by David Smith and art direction by Scott Pridgen.

BUFFALO, NY
Indie Fonts 2 is a worthy successor to the acclaimed Indie Fonts type specimen. Released just last month, the hardbound book contains 400 pages showcasing over 1600 diverse fonts from 19 independent digital type foundries. The lively book also comes with a companion CD-ROM featuring 38 bonus indie fonts. P-Type Publications is the publisher and Richard Kegler, James Grieshaber and Tamye Riggs are the editors. Contact: www.p22.com/indiefonts/indie2.html

BOSTON, MA
Reversing stereotypes underscores the ìunexpectedî taste of Woodchuck Cider in this new poster campaign. Bulmers America is the client and Clarke Goward the agency. Credits to creative director Jim Amadeo, art directors Amadeo and Fran Lopresti, designer Chris Pinkham, copywriters Tom Kelly, Lawson Clarke and Pete Shamon, and photographer Michael Indresano.

BELLEVUE, WA
After two yearsí growth in the housewares market, Chefín Co. is evolving from a gadgets and grinders company to providing a full line of kitchen tools. Gravity Design helped Chefín introduce the new products with a catalog aimed at housewares resellers. Amber Hahto, lead designer at Gravity, explains, ìOur aim was to create a piece that would not only showcase the product line but also communicate the companyís ë360-degree thinkingí, their full-circle approach to food preparation.î Kirk Stanford served as creative director.

MADISON, WI
This campaign by Shine Advertising Co., LLC, for childrenís shoe pioneer Elefanten USA, takes a big step toward building brand loyalty by speaking honestly to parents about how footwear can impact the health of their childrenís feet. ìThis is a brand that gets it,î said Mike Kriefski, Shine creative director and art director on the project. ìElefanten, a shoe company, is actually telling mothers not to put their little ones in shoes. Some call it crazy. We just call it smart. It builds trust in a brand . . . Thatís what branding is really about.î Additional credits to graphic designer Peter Bell and photographer Shawn Harper.

NEW YORK NY
In this annual report for Safe Horizon, Odgis + Company captures with simplicity what lies at the heart of the organizationís work. On the cover the word ìVictimî is embedded into a city motif, while a survivor emerges triumphant. Inside, working like a filmstrip, a horizontal zone infused with a sense of New York City and the boroughs projects a realistic documentary feel and conveys a sense of urgency.