new york, ny
Using a throwback to turn-of-a-century advertising premiums, theispot.com has created a set of ten promotional fans, each one featuring an illustration by a member of the site. Originally conceived by artist John Pirman and designed by Jill Bluming, the fans use their back to include a bit of information about each artist, as well as a direct portfolio address for each within the site.
glen ridge, nj
Snapple’s 100% Juiced! products, distributed exclusively to New York City Schools as part of an unprecedented promotional partnership with the city, were designed across the river by Smith Design Associates, the Glen Ridge, NJ branding and design firm. "The overall attitude for the design had to convey the delicious juice message and the fun, quirky, unpretentious core Snapple personality," says Laraine Blauvelt, a Smith partner.
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washington, dc
An interactive CD-ROM packaged with a mock mini-high school yearbook is a new recruiting tool for the U.S. Marine Corps from J. Walter Thompson. Under the theme "The Class of Tomorrow," the piece seeks to answer the age-old question of high school graduates, "Now what?" The CD presents a high-energy, partially Flash-animated introduction, and lets potential recruits share one person’s transition from student to Marine through a "Yearbook to Scrapbook" feature, or navigate an interactive memory board containing video and images of training, interviews and Marine Corps icons.
new york, ny
Acme Communications developed this brochure memorializing those lost on Flight 93 in Somerset County, PA on 9/11. Given to attendees and victims' families at the recent dedication of the Legacy Groves of Somerset County memorial, the brochure opens in three folds to reveal the power of a single leaf, a tree and finally a grove, thus echoing the concept of a living memorial. Acme's Kiki Boucher notes that the small size and heavy cover stock allows the brochure to stand up and be displayed.
new york, ny
Interdependency is the concept that inspired the Iridium Group’s new corporate identity for the Rockefeller Brothers Fund. Iridium creative director Lori Ende and art director Leigh Nelson explain that "the organization is unique, having a global mission applied across several diverse international programs. The logo and visual system needed to reflect a certain dichotomy. The infinity symbol offered visual tension and a great message." Shown here is the new identity as applied to the stationary system executed in conjunction with mPress Graphics, the recently launched print and production firm headed by industry veterans Gerry Schneiderman, Tina Moskin and Maggie Black. The paper, notes Schneiderman, is Strathmore Bright White Recycled.
new york, ny
Mike Quon created this logo for the Federal Trade Commission's unprecedented National Do Not Call Registry. The program, which has seen nearly 50 million people registered already, has been deemed a great success. The logo is part of a comprehensive advertising campaign spearheaded by JDG Communications of Falls Church, VA, which, notes JDG creative director Alex Goldstein, was won in an open bid environment and included a major national public service ad campaign, press kits, promotional items, videos, public relations, a web site, and ongoing creative and media support.
Boulder.
los angeles, ca
The latest release by Latin pop star Cristian Castro features this logo, designed by Chase Design Group. Margo Chase, founder and chief creative director of the firm, says the assignment was "a complete surprise. Cristian had seen a logo of ours in Rockport’s Logo Lounge. He wanted a logo with a similar look and feel, but with the addition of a fun rooster. Needless to say, the project was a blast, and we wish him the best of luck with his new release."
