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For decades, Zippo lighters have displayed artwork on their outer casing. Now, the Zippo itself is the artistic subject of posters designed by Blattner Brunner for a recent campaign. Credits at the agency for making the product the poster boy for... uh... lighters, belong to creative director Bill Drake, art director Jay Giesen and copywriter Andy McKenna.
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Skippy Peanut Butter gets a more upbeat, vibrant look from Smith Design, the bicoastal firm with offices in New Jersey and San Jose. The redesign, the first since 1996, sticks with key graphic equities, such as the red logotype and a color-coding system for different varieties, and continues the brand's cartoon character first introduced on the kids Squeez'It version of the product.
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Posters are central to the efforts by The Republik to drive traffic to the Universal Buzz web site. The client is a music promoter that also broadcasts concerts over college radio stations and the web. Their site, www.universalbuzz.com, contains a library of over 300 concerts by artists like Ani DiFranco, G-Love and the White Stripes. The posters are widely distributed to record shops, clubs, tattoo parlors and college campuses.
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If you ever wondered when your high school Latin courses would finally pay off, your long wait is finally over. A new specialty coffee retailer, TerraVida, has been named and branded by Hornall Anderson Design Works. Its name, for those not in the know, translates as "Earth and Life." Packaging graphics juxtapose nature and lifestyle photographs to depict the connection between earth and life, while the identity extends this idea with leafy-vine illustrations. The project also includes collateral and retail interiors.
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The multidisciplinary graphic design and art direction partnership Red Design developed packaging for two recent music releases. The first, for the band Super Collider, is part of a long partnership between the firm and the band and follows up the full length album "Raw Digits" on the Rise Robots Rise label. Photography for the Super Collider sleeve is by Jason Evans. The second is for DJ Quantic on the Tru Thoughts label. The ocean liner is meant to suggest a high-roller lifestyle.
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This logo for the New York Comedy Festival was designed by Brooklyn-based freelancer Sandi Harari. The challenge, notes Harari, was to create a memorable image that conveyed a sense of gravity appropriate to a major NYC event but which also had a sense of humor. Use of the Statue of Liberty lent the weight demanded, but having her slouch, as though in the middle of a monologue, gave it the wink the client asked for. The logo will appear on all festival advertising and event materials.
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Personal attention is the theme of print and online marketing materials for Petit St. Vincent Resort, a private hideaway in the Caribbean. Designlounge, Inc., created materials for guests to use on the island and to increase awareness of the island as a vacation spot. "The overall system conveys the personal attention each guest receives from the moment they arrive, resulting in a luxurious vacation that feels like home" says Michael Wiemeyer, creative director and principal. Other credits to art director Kathryn Porter and photographer Neil Selkirk.
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Nickelodeon's Jimmy Neutron: Operation Rescue Jet Fusion is a cartoon parody of the often campy spy film genre. Part of the fun is its main title sequence, designed by Montgomery & Co. Creative, which, tongue-in-cheek, depicts animated characters in silhouette against colorful, 70s-style patterns and spirals, kung-fu fighting ninjas and even dancing divas. The team for the project included executive creative director George Montgomery, creative directors Blake Danforth and Gerald Seiner, Jr., and designers/animators Bill Sneed and Guillermo Lucuona.
