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Annual
Color
Forecast
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Color communicates and color sells. Products, services, ideas, causes and, in 2004, even politicians. And while color directions evolve gradually and move in mysterious ways, some moments in time invite consensus. This is one such moment, where the color experts see a move toward brighter, bolder and more clear colors arising from a yearning for optimism and fantasy after the dog days of recession and war. We express a special thank you to The Color Association of the United States, the Color Marketing Group, the Pantone Institute, the International Color Consortium, and many advertising and design leaders for their insights.
- The Editors
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Pantone
Pantone, Inc., developer of the globally accepted PANTONE Color Systems, is the leading source of traditional and electronic products for the selection and accurate communication of color. With 40 years of experience, Pantone is recognized as the worldwide market leader in color communication and color technology for the graphic design, printing, publishing, textile and plastics industries.
Contact: www.pantone.com or www.therightcolor.com
 FALL 2004 FASHION COLOR REPORT
COLOR ON A COUNTRY HOLIDAY
Color, rampant and rambunctious in spring, has cooled into rich, romantic hues that seem to be lit from within. For inspiration New York designers left the garden behind and trekked to the country - be it snowy New England, English country weekends, après-ski in Aspen or spirited winter sports in Switzerland. Traveling back to a time when noble knights battled ferocious dragons, these designers absconded with colors from glorious tapestries, royal jewels and wild animal skins under the cover of a deep blue night ablaze with stars. Fall's heritage shades are expressed in luxurious fabrics such as tweeds, boucles, jacquards and embroideries - often mixed with antique metallics - presented in combinations that are striking and unexpected.
 "Fall 2004 sees color evolving in two different directions," observes Leatrice Eiseman, executive director of the Pantone Color Institute. "On one hand are vibrant classics; on the other, soft neutrals. The world is still a complex place, where we can choose to wrap ourselves in earthy comfort or have fun with the moreenergetic tones. Its the juxtaposition of these disparate color groups that drives the newness of the season."
PANTONE Colors displayed here may not match PANTONE-identified standards. Consult current PANTONE® publications for accurate color. PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc.
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Top: max azria for bcbg
Bottom: Nanette Lepore. Prominent Colors: Soft, luminous colors; Boudoir Blue, Light Rose, Peridot Green and Lilac. Richer, opulent colors; Raspberry Ice, Teal and Boysenberry. Rich, multicolored fabrics; tweeds, mini-checks and plaids Inspiration: 18th century French costume and the rich, lavish works of painters from a wide range of periods, from Francois Boucher to John Currin
Signature Color: Boudoir Blue - Color Philosophy: Opulence
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