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March 2004
Seen and Noted
Past Issues

new york ny
"A beautiful, engaging piece to help further brand loyalty." According to Vickie Peslak of Platinum Design, that was the goal of this custom publishing project for Saks Fifth Avenue. 5 focuses on Palm Beach's influence on the fashion industry. Platinum partnered with Hearst Custom Publishing on the magazine, which was distributed to top tier SaksFirst cardholders. In addition to president and chief creative officer Peslak, credits go to creative director John Clifford, art directors Arya Vilay and Matt Bouloutian and editor Annemarie Iverson.

new york ny
Using iridescent cardboard and gold stamping techniques, designer Denis Boudard "dressed up" two key Piper-Heidsieck products: Brut and Rosé Sauvage. This is Boudard's second project for the client; back in 2001, he developed a fire engine red box decorated with 3D, bubbly pop-art for the millenium. Boudard is the founder and president of QSLD New World, the U.S. office of a French firm engaged in graphic design for luxury goods. U.S. activities are overseen by Gael Ollard.

new york ny
Kudos to Greenberg Kingsley, whose lively graphics adorn print advertising, posters, brochures and collateral for Central Park SummerStage. The free performing arts festival runs from June through August, with nearly three dozen events scheduled.

minneapolis mn
The cover of this portfolio of work, past and present, by Charles S. Anderson Design Company, incorporates the firm's statement of purpose: "We've always considered it part of a designer's job not just to sell stuff and add another piece of marketing trash to the world, but to attempt to create design that is thought-provoking, humorous, elegant, abrasive, ironic or interesting enough that the audience gets rewarded for taking the time to look at it."

brooklyn ny
Randy Duchaine photographed this cover for BKLYN, a new quarterly about the famed borough. Duchaine photographed Brooklyn artists Amy Sillman, Amy Cultler, Danny Simmons and Fred Tomaselli in the painting and storage room at the Brooklyn Museum.

new york ny
Girls out for a night of good, clean fun are featured in advertising and labels for Georgi Vodka, reportedly the biggest selling vodka in metropolitan New York. Needleman Drossman Partners is the branding firm. Credits go to designers Louise Kozminski, art director Bob Needleman, copywriter Neil Drossman and photographer Doug Ordway.

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