san
francisco ca
Character has created an identity system for the very small OQO
ultra personal computer - "a fully functional Windows XP
PC small enough to fit in your pocket, yet powerful enough to
replace your laptop." Logo, letterhead, envelopes and business
cards are included. To underscore the computer's size, a product
brochure displays the product shown at its actual size on the
cover. Packaging is the next step for the Character team.
new
york ny
Peace signs, smiley faces, a disco ball and a new wave guy sporting
a skinny tie are among the iconic images used by ZONA Design
to create the main title for Boomer Nation. For the nostalgic
two-hour special, which premiered recently on A&E, the graphic
and motion design studio used 60s, 70s and 80s pop iconography
and typography cut in a quick paced, energetic style to create
a vibrant 15 second program open, while extending the look and
color palette to an accompanying book jacket as well.
new
york ny
Flat has created a series of themed catalogs - for example,
Love and Nature - to help market the stock illustration and photography
offerings of Images.com. In each case the catalogs explore the
myriad ways of illustrating a single concept. Creative credits
at Flat go to designers Ryan Dunn, Doug Lloyd and Petter Ringbom,
each of whom used Adobe InDesign, Illustrator and Photoshop for
the project.
wichita
ks
It's hip to be square. That's the message of the Greteman
Group's design work for the 131st showing of the Kansas State
Fair. The design firm was tapped to stir things up a bit while
still appealing to the traditional fair-goers. Creative has a
nostalgic, retro edge, while emphasizing the overall zaniness
of the event. Quirky headlines and the tagline "It's a Wild
Ride, Baby!" send the message that the fair is so square,
it's hip.
indianapolis
in
Branding for the Plum Creek Golf Club rides on the fact that
the course was built on the site of the historic Lynnwood Farm
- one of the most prized Percheron horse farms in America, and
long a destination for observers who wanted to see how a first-class
farm operated. The clubhouse features Lynnwood memorabilia. Credits
go to Lodge Design, whose principals are Jarrett Hagy, Eric Kass
and Jason Roemer.
bentonville
ak
Bernstein-Rein Advertising's print ad for Wal-Mart touches
on a situation with which almost everyone can identify. The majority
of people who went through a school system, or at least those
who have seen the opening sequence of The Simpsons, understand
the hand-cramping punishment of writing sentences in class. Bernstein-Rein
hit on that and thought it would be a great use of the medium,
and a creative way to talk price with parents, too. Besides,
when you have an ad that touts your message more than 20 times,
what's not to like?
