madison
wi
Planet Propaganda created this series of print ads for the furniture
manufacturer Bretford. The photographs, which were shot by the
fashion photographer Rodney Oman of Oman Studios, aim to amplify
Bretford's position by leveraging the power and adaptability
of its Liquid Workstation, a one-of-a-kind workspace in the contract
furniture industry. Planet Propaganda's rebranding of Bretford
began in 2002 with a new identity, website and showroom design,
and continues today.
durham
nc
Jesus and George Washington, America's religious and secular
gods, are each invoked in advertising advocating a statewide
moratorium on capital punishment in North Carolina. Crafted by
The Republik, the ads are the agency's first for the client,
the North Carolina Coalition for a Moratorium. They are running
in all major North Carolina newspapers as well as in some religious
journals.
atlanta
ga
Pearlfisher assisted Coca-Cola in creating the packaging graphics
for C2, a new soft drink by Coke with half the carbohydrates,
calories and sugar of regular colas. C2 is currently launching
in the United States and Japan.
hollywood
ca
Combining original animation and illustration, existing brand
elements and classic television clips, Troika Design Group crafted
this series of on-air promotions for the hit cable network, TV
Land. The theme: "Take Me to TV Land." Explains Sonia
Lamba, a Troika creative director and the lead designer on the
project, "Our approach focused on highlighting the personalties
from each show while creating an abstract, visual journey."
Adds Kim Rosenblum, TV Land's senior vice president for creative,
"We were looking for a visual idea that represented the
network tag line... [TV Land] is a familiar but a better than
real place where all your favorite characters live together.
A place you can go to escape."
grand
rapids mi
This direct mail campaign for Wild Boar, a Michigan Harley-Davidson
dealer, leverages both the famed motorcycle brand and the Wild
Boar identity in order to increase traffic to the store. The
assignment posed a challenge for The Jager Group, the design
firm that conceived and produced the pieces: how to achieve the
right balance between two strong themes. Eight distinct and creative
mailers were the result. Credits go to creative director Tom
Crimp, art directors Rob Jackson and Andy Filius, production
manager Lisa Schrotenboer, and writer Joy Sarnacke. Jackson and
Filius also contributed copy.
dubai,
united arab emirates
The unique carvings and decorations of the Hili Circular Tomb,
a 4,500-year-old ruin located Al Ain, United Arab Emirates, adorn
new promotional materials for that city's Economic Department
& Tourism Promotion Authority. The promotion is part of Landor
Associates' efforts to reshape the city's identity and attract
regional and international tourists to the ancient garden city.
Says Andrew Blakemore, Landor's creative director, Middle East,
for the campaign, "Al Aim was special because of its proximity
to our Dubai office, and also because of the richness of culture
and heritage it offers by was of inspiration. The feeling was
akin to discovering a treasure in your own back yard and spending
time in exploring it."
