new york ny
Debuting in The New York Times during the recent Republican National Convention, this MoveOn.org ad represents the print extension of Errol Morris’s much-talked about “Switch” tv spots. The pro-Kerry ad features disappointed Republicans that intend to vote Democrat in the November election. Bill Drenttel and Michael Bierut designed the print version with the assistance of Don Whelan. Tobias Frere-Jones’s Interstate typeface (one commonly used on highway signs) is employed to signal the connections that bind us all in both red states and blue.
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C.F. Martin & Co., a manufacturer of acoustic guitars, commands a seminal place in the history of American acoustic music. But Tierney Communications recently used magazine advertising to point out that the instrument-maker remains relevant today. The spots juxtapose quotes from classic and new lyrics that were written on Martin guitars, including songs from The Dave Matthews Band, Gordon Lightfoot and John Mayer. Credits go to creative director Kelly Simmons, art director Glenn Stevens, copywriter John Halligan and photographer Bob Scott.
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Rock Faces, a new coffeetable book of rock n’ roll photography, was designed by Red Design. Red collaborated with Oliver Craske, the book’s editor, to craft, among several elements, a “press pass” title sticker, a mirrorboard silver and black cover, a foil-stamped slipcase and hand drawn signature font details. For the book, Craske compiled 40 years of rock n’ roll photography, including images by Steve Gullick, Mick Rock, Jill Furmanovsky, Ian Dickson and Rob Gruen, to name a few.
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A 30-second spot by Modernista! for the new Hummer Sport Utility Truck leans heavily on broadcast design studio A52 for a kaleidoscope montage segment. The segment shows the vehicle driving down a tree-lined road at night past a line of Aspen trees. A52 did the work for directors Arni and Kinski and visual effects supervisor Simon Scott. Modernista!’s team includes creative directors Lance Jensen and Gary Koepke, creative directors Will Uronis and Shane Hutton, and executive producer Charles Wolford.
minneapolis mn
Launch collateral commissioned by The Thymes and created by the design agency HartungKemp introduces Luminaria, a new home fragrance collection. The Thymes is a premier fragrant body care and homekeeping company. This project adds to HartungKemp’s reputation for “unearthing strategic insights and expressing them in a brand’s identity, product development and internal and external communications tools.”
new york ny
“What do we have to do to remind you to get a prostate screening, tie a ribbon around it?” That’s one of several attention-grabbing headlines in an advertising campaign Needleman Drossman & Partners created for The Blue Ribbon Prostate Initiative. The new organization dedicated to increasing the awareness of prostate cancer and encouraging men to get tested. Neil Drossman is chair and co-creative director at the ad agency which developed eight ads for the series.
