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November 2004
Seen and Noted
Past Issues

carlstadt nj
Pantone, Inc., the global authority on color standards for the design industry, has collaborated with the sturdy-ware provider, Fishs Eddy, to create Palette Plates, a collection of American-made, fine china dishes and glassware. Inspired by vintage traveling salesmen’s samples from the Fishs Eddy archive, the tabletop items are silkscreened with a pattern resembling Pantone Color Chips, complete with color names and Pantone numbers. Dinner plates, salad plates, soup bowls, mugs and beverage glasses are now available in four patterns, Skyway, Opaline, Sahara and Regatta.

 

new york ny
Clarence House, an elite brand of luxury furnishing fabrics, is on the move. At least that’s what a new ad campaign for the company, crafted by the Doyle Group, is telling us. We see fabric crossing an Avenue, or being hoisted outside an apartment building. What gives? "Clarence House is going places!" says creative director Stephen Doyle. Is it working? “We can’t keep the featured fabric in stock,” reports Harry Cushing, president of Clarence House.

 

new york ny
The Miller Brewing Company tapped Ogilvy & Mather to create print vehicles in support of a television campaign that broke in September. The same theme – “The Official Miller Guide to Beer Penalties” – was used in both media. The results on the print side are ads that feature an umpire calling foul on Miller competitor Budweiser, and a handbook mimicking a football rulebook that further emphasizes the claimed advantages of Miller Lite.

 

new york ny
Recent print ads for Lenox Hill Hospital focus on the institution’s well-known specialists. In every execution, similar looking objects are juxtaposed; but closer inspection reveals their distinct properties and possibilities. BBDO New York created the campaign, which ran in major New York newspapers and magazines. Creative credits go to creative director Eric Silver, art director Chuck Tso, copywriter Eric Schutte and the photography studio Giblin & James.

 

portland me
McCabe, Duval + Associates developed a dramatic new identity, packaging and a website for the Lobsterman’s line of all-natural skin care products. The redesign coincides with plans by Lobsterman’s parent company, Casco Bay Gardens, LLC, to expand marketing efforts and launch Lobsterman’s products into new distribution channels. McCabe, a Maine-based design and advertising firm founded in 1988, also developed print ads to run in Yankee Magazine and The New Yorker, with the aim of driving traffic to the website.

 

new york ny
WestGroup Creative presents the Holly Kristen Couture Spring 2005 Collection through a unique marketing piece. The Look Book is a 16-page fairy tale which leads readers through the dream of a young woman. Spinning and floating, she travels through mystical scenes, only to awaken transformed into an “exquisite goddess of beauty in the Holly Kristen tradition.” Creative credits go to creative director Marvin Berk, designer Chip Tolaney, writer Lee Noonan and photographer Anthony Two Moons.

 

new york ny
Then and now. That is the theme of the centennial admissions viewbook for Ransom Everglades School. David Schimmel is the creative director and Ashleigh Moses is the designer for And Partners, NY. Copy was prepared by Amy Sayfie Ginman and Alyson Kuhn. Several photographers, as well as the school’s archives, were also used.

 

minneapolis mn
Kudos to UNO Branding, reportedly Minnesota’s first and only Hispanic branding agency, which is now celebrating its five-year anniversary. To mark the occasion, UNO founder Luis Fitch organized an exhibit of the firm’s corporate and pro bono work. The exhibit, cleverly entitled “Stereotype,” ran through early October at the Mira gallery in Minneapolis’s Instituto de Cultura y Educación. The event coincided with the opening of Cheech Marin’s touring “Chicano” exhibit at the same venue.

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