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SKIN DEEP
Graphic Design for the Beauty and Hair Care
Industries
Consumer spending on beauty and grooming products
is estimated to grow by as much as 30% through the end of the
decade. In this issue, we take a look at several projects by
graphic designers working in this area of opportunity. Interestingly
and happily, in many cases, the design firms are brought in early
to help establish strategy, positioning and branding. Also interestingly,
the ultimate execution involves many and varied projects and
media — brochures and collateral, logos and advertising,
point-of-sale and packaging, and informational and e-commerce
websites.
So comb or color your hair,
moisturize your face, beautify your skin, put something fragrant
on your being, purify your insides, light some candles, stretch
out for a massage and please read on.
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