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March 2005
SEEN & NOTED
Past Issues

Soft But Structured

Print ads by Agency 212 launch the Spring 2005 Ellen Tracy Collection. Returning for a second season, prominent fashion lensman Glen Luchford gives model Jessica Miller a feminine and tailored look, showcasing soft silhouettes juxtaposed with more structured elements. The campaign, running now, includes four-page inserts, two-page spreads and single pages in Vogue, In Style, Vanity Fair and the like. Agency 212 has annual billings of $160 million and is based in New York.

LivePerson’s Lost Persons

Lost online shoppers are featured in the Irwin Slater agency’s first work for web service softwaremaker LivePerson. Targeted to IT types, print ads tout Timpani, which enables websites to offer not just live chat but also self-service, email and phone customer support. Todd Irwin and Paul Slater served as creative and art directors, copy is by Anthony Smith and photography is by Alex Cao.


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