blur
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Methodologie, Vulcan |
Cato Purnell Partners, CityRail |
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Miles Newlyn, 3 |
Landor and Associates, Corning |
Again, the logos that stand out are often those that are
willing to thumb their nose at convention. The idea of
motion is certainly not new to logos. Robert Miles Runyon spawned
a world of followers with his stars in motion logo for
the Los Angeles Olympics in 1984. Technically, our capabilities
no longer force us to show cartoon streaks to convey a
concept. These logos reflect a more natural interpretation
of the concept of motion. This is done in an engaging "made you look
twice" format that demands a response. Others in this
class play with your focus: Take, for instance, the Evolution
logo, the new identities for Abbey International or the
TATE in Britain.
swirlys
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Pennebaker, Gilbert and Bel Valdez |
Sibley Peteet Design, O’s Catering |
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Mires,Shea Homes |
Hornall Anderson, Dayberries Bakery
and Café |
Inspired by ornate pictorial calligraphy from the Victorian
era, or perhaps more recently by the charming illustration
of Elvis Swift, designers have become more enamored with the
rhythmic flow of the pen. This style merges Spenserian script
and the humanity of the hand-drawn line to ratchet up the elegance
quotient. For the well-crafted marks of this genre, there is
a lightness that comes from more white space than line work.
hot dogs
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Design Machine,
Art Directors Club,
New York |
Felixsockwell.com, feluxe |
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Landor and Associates, Cable Wireless |
Chermayeff & Geismar, Inc.,
Picnique
Frozen Yogurt |
A disconnected group of round-tipped line segments sit, stand
and roll over to form these logos. Though you might be tempted
to call these "jimmies" or "sprinkles" — the
decorations on a tricked-out cupcake — and despite Felix
Sockwell's insistence we call this category "candied," “hot
dogs” probably rings true with more designers. These
short segments can convey self-contained individualism and,
when acting together, can also show the unity of common action.
If ever the sum of the whole were greater than the individual
pieces, you are looking at it.
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