OVERVIEW OF COLOR TRENDS
The Rainbow After The Storm
This trend presents vivid, saturated colors as a representation of overt optimism and joy, incorporating a mystical play of lighting, atmospheric and luminescent effects such as sun-rays gently interacting with surfaces, the natural radiance of crystals and the brilliance of stardust, which implies a return to the sacred and magical.
Hyper-Contrasts
Harsh contrasts are strong with teens and young adults who delight in a defiance of traditional color combinations. A hyper application of color rejects traditional approaches and accurately reflects our "speed of light" lifestyle. These visual shocks provide a stylistic rejuvenation with incongruous, mischievous mixes of materials, motifs and colors.
Quiet, Contemplative Hues
This pallet reinforces our need for inner peace and quiet, for a slowing step and return to spirituality, which is translated as colors of pure, raw materials, the hand of man shaping nature to bring out its essence, taming and sculpting it in a tactile, sensory manner. Here the colors of found materials and natural ingredients, breathing and alive surfaces, reflect our need to experience things through one's own sensations, as our day to day experiences increasingly become virtual.
Bold Pink
Hot color resurfaces in fashion, interiors and product design, as women feel more confident in expressing their femininity. High-voltage colors energize and invigorate the senses. Fragrance to listen to, music to watch, tactile video, polysensoriality filled with colors emanating within objects, animating them, giving them life.
Metallics
Copper and gold provide strong color and texture directions through the decade, as a reflection of the new luxury and the traditional opulence of India and the rising Far East.
KEY COLOR TRENDS
Raw Materials 2004-2006
Reflects the Human macro-trend, the need for personal creativity and the need to go slower.
Colorama/Duality 2004-2006
Reflects Forced Evolution and hypertasking.
Resort 2005-2007
Reflects the Human, going-backward trend.
Halo 2006-2008
Reflects the Human, religious and going-slower trend.
BioMorphic 2003 to 2005
Based on both the Human and the Forced Evolution trends toward spirituality and going slower, as well as organomics and genetics.
Whisper 2006 to 2008
Celebrates the Human, go-slower mode.
Celebration 2003 to 2005
A reflection of the Human and go-forward tracks.
Asian Medley 2005 to 2007
Based on the Human trend toward diversity and Far East
influences.
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