diversity praised
More diversity. More ethnicity. More grit. More reality. That is the way stock offerings are regularly described in this year's survey, and it is a big part of why respondents tell us that the appropriate use of stock no longer requires a sacrifice in meaning. To a great extent, they acknowledge a growing sophistication and edginess that is putting to rest the lingering image of stock as stagey and homogenized. The diversity issue is logically part of the general rise in the quality and choice of stock and, in turn, is a major reason for stock's ascendency. But since they are subjects on which stock offerings have been roundly criticized in the past, and are more roundly praised today, we broke these comments out. As you will see, the sentiment is largely positive, though the debate continues.
With stock photography we can find most any image to represent a diversity of ethnicities, genders, lifestyles and, when needed, edginess in any subject.
— Sarah Decker, City of Yakima, Yakima WA
Any criticism that stock lacks choice or diversity is unfair. What a crock! I've never had any trouble finding what I need.
— Lisa Graves, Lisa Graves Design, Red Hook NY
There still is a lack of ethnic diversity in stock photography. And in ethnic settings. Less "America," more real, day-to-day settings (real life). No more "perfect picnic" shots with 2.5 kids and mom and dad with a pie.
— Kevin Dossinger, Zirka Design Group, Ithaca NY
Stock is better with regard to ethnic and lifestyle diversity. Without a doubt!
— Shepard Rosenthal, Rosenthal Design, Mountainside NJ
Some things are way too posed or fake. It looks commercial.
Some of it is horribly stereotypical and ridiculous. But beyond
those, you can find some gems.
— Juan Navarro, Promethian Productions, Hialeah FL
Stock is better in terms of diversity. I usually have to look for Caribbean,
Latin or African American people and keep coming across the same tired photos. Lately, I have noticed a little better selection in the photos.
— Maureen Perez, Brandau Marketing, Holiday FL
The situation is absolutely better. I can generally find what
I need, no matter how specific my need is.
— Kelley St. Germain, St. Germain Associates, Deep Gap NC
Representations of business people are more diverse,
as is travel and tourism.
— Lorraine Garry, Mercer Street Design Works, Jersey City NJ
