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To keep the iconic hero fresh, DC Comics and Warner Brothers asked Little & Company to reenergize the Superman brand and keep it relevant to modern audiences. The resulting brand book helps Warner Bros. business units, licensees and mass merchandisers understand the essence and value of the brand, as captured through vintage and modern imagery and stylized language. The project dovetails with upcoming plans for the release of the movie, "Superman Returns."
Branding The Torino Games
Atlanta's Iconologic has played an important role in creating the design program for the Torino Olympics. The program ties together all the diverse graphic and thematic elements of the host city's identity. It also includes the core graphic theme of "Piazza" as well the game theme of "Passion Lives Here." The image is extended to banners, fences, sports pictograms, the torch relay and logo, and even the fields of play. Brad Copeland heads the firm, whose Olympic experience spans 17 years, beginning with the bid for the Atlanta Games.
Stuck On Stunts
The intensive planning behind stunts is highlighted in a main title opening sequence for the Discovery Channel's extreme-sports show, "Stunt Junkies." Big Machine Design, a Hollywood-based creative studio, gets creative credit. Says "Stunt Junkies" producer Michael Kovnat, "We wanted an opening sequence that... clearly expressed the show's themes while being stylistically daring and inventive." Credits go to Executive Producer Steve Petersen, Creative Director Ken Carlson, Associate Producer Elaina Porter, Senior Designer Ming-Shian Wang, 3D Designer and Animator Steve Lawrence and Designers Anthony Kolb and Claudia Yi Leon.
Under pressure from competitors, the Sony brand is positioning itself as a leader in HDTV and HD Audio. Longtime roster advertiser Bagby and Company was asked to create a multi-tiered campaign that focuses on the metaphor of transformation as well as emphasizing, as Creative Director Ted Wahlberg says, "that Sony is again doing something very special." Broadcast, print, themed FSI and instore are included.