|
|
|
|
|
|
| more >> | |
(mouse over an image)
BRAND ENGINE
An Organic (Beverage) Seduction
Introducing an ancient South American brew to coffee-addicted North Americans comes with its challenges. But a pair of Boulder-based entrepreneurs knew they were on to something big when they discovered the magic of maté, and they wanted others to experience it, too. To do it right, they knew they needed an impactful brand strategy that would capture people's imaginations and spark interest in this healthy alternative beverage. Keeping in mind the product's hip, active and health-conscious audience, the firm Brand Engine infused a sense of magic and playfulness and a hint of irreverence into the brand strategy.
It positioned the product away from its traditional South American origins and developed a name, brand identity, strict and extensive branding guidelines, and a package design system that would engage and intrigue the hip coffeehouse patron on the lookout for the next big thing. The resulting lifestyle brand — Pixie Maté — is described as "an organic seduction" of starbursts, earthy colors and youthful abandon.
An Organic (Beverage) Seduction
Introducing an ancient South American brew to coffee-addicted North Americans comes with its challenges. But a pair of Boulder-based entrepreneurs knew they were on to something big when they discovered the magic of maté, and they wanted others to experience it, too. To do it right, they knew they needed an impactful brand strategy that would capture people's imaginations and spark interest in this healthy alternative beverage. Keeping in mind the product's hip, active and health-conscious audience, the firm Brand Engine infused a sense of magic and playfulness and a hint of irreverence into the brand strategy.
It positioned the product away from its traditional South American origins and developed a name, brand identity, strict and extensive branding guidelines, and a package design system that would engage and intrigue the hip coffeehouse patron on the lookout for the next big thing. The resulting lifestyle brand — Pixie Maté — is described as "an organic seduction" of starbursts, earthy colors and youthful abandon.
x
TEMPLIN BRINK
Abstracted Leaf Shapes Food Line
Gaby Brink and Joel Templin, of Templin Brink Design, write, "We were one of several firms Target asked to conceptualize a complete redesign of their premium food line, Archer Farms. They gave us several parameters to consider in defining the brand persona: make it look like a European food brand; make it feel like Target; and don't use any farm-related icons or imagery. However, since the name contains the word 'farm' and food comes from nature, we thought that conceptually it made a lot of sense to depict an abstracted sprout or leaf — a shape that is friendly, suggests wholesome quality and still looks modern. This shape became the cornerstone of the Archer Farms branding system as patterns and die-cut windows were created from it.
An important segment of the Archer Farms assortment was its line of kids' food. Target asked us at the onset to give special consideration to how the brand comes to life in this area. The solution we came up with was the introduction of a family of animal characters constructed from the shape of the logo. Target has the advantage of only selling this brand in the controlled environment of their own SuperTarget stores. This, combined with their bold, recognizable brand persona, allows them to take a very different approach from food packaging sold in conventional supermarkets. In that context, we felt this was a natural extension of their celebrated brand."
Abstracted Leaf Shapes Food Line
Gaby Brink and Joel Templin, of Templin Brink Design, write, "We were one of several firms Target asked to conceptualize a complete redesign of their premium food line, Archer Farms. They gave us several parameters to consider in defining the brand persona: make it look like a European food brand; make it feel like Target; and don't use any farm-related icons or imagery. However, since the name contains the word 'farm' and food comes from nature, we thought that conceptually it made a lot of sense to depict an abstracted sprout or leaf — a shape that is friendly, suggests wholesome quality and still looks modern. This shape became the cornerstone of the Archer Farms branding system as patterns and die-cut windows were created from it.
An important segment of the Archer Farms assortment was its line of kids' food. Target asked us at the onset to give special consideration to how the brand comes to life in this area. The solution we came up with was the introduction of a family of animal characters constructed from the shape of the logo. Target has the advantage of only selling this brand in the controlled environment of their own SuperTarget stores. This, combined with their bold, recognizable brand persona, allows them to take a very different approach from food packaging sold in conventional supermarkets. In that context, we felt this was a natural extension of their celebrated brand."
x
FICTIONAL CHARACTER TELLS WINE STORY
Fictional Character Tells Wine Story
The Michael Austin Winery was started by two longtime friends. "Michael" and "Austin" are their middle names; the person "Michael Austin" does not actually exist. When Templin Brink was tapped to create the winery's identity and labels, they first explored how to get around having to explain these odd facts, but then decided to turn them into assets, a unique angle on which to have the client hang its hat. The firm created a fictitious character named "Michael Austin." Each wine label recounts a story loosely inspired by anecdotes from the two founders' lives. For example, the "Bad Habit" label refers to how the two met in a Catholic high school as young men, and "High Flyer" relates to the fact that one of them flies small airplanes as a hobby.
Getting noticed as an emerging player in the saturated California wine industry is tough. But Templin Brink has helped the winery cut through the clutter, not only in the busy retail environment but also in the industry overall. At the end of the day, a name alone is not much to remember a fine wine by, but an unusual label and identity materials go a long way.
Fictional Character Tells Wine Story
The Michael Austin Winery was started by two longtime friends. "Michael" and "Austin" are their middle names; the person "Michael Austin" does not actually exist. When Templin Brink was tapped to create the winery's identity and labels, they first explored how to get around having to explain these odd facts, but then decided to turn them into assets, a unique angle on which to have the client hang its hat. The firm created a fictitious character named "Michael Austin." Each wine label recounts a story loosely inspired by anecdotes from the two founders' lives. For example, the "Bad Habit" label refers to how the two met in a Catholic high school as young men, and "High Flyer" relates to the fact that one of them flies small airplanes as a hobby.
Getting noticed as an emerging player in the saturated California wine industry is tough. But Templin Brink has helped the winery cut through the clutter, not only in the busy retail environment but also in the industry overall. At the end of the day, a name alone is not much to remember a fine wine by, but an unusual label and identity materials go a long way.
x
SUBPLOT
Graphics Take Bar Concept 'Publik'
Subplot Design recently executed a major brand-creation project, when Earls Restaurants launched The Publik Drinkhouse and Eatery in the Canadian city of Edmonton. The bar and restaurant concept is the brainchild of Stan Fuller, founder of the Earls Group of Restaurants, which operates over 70 locations in Western Canada and the U.S. The aim was to extend the group's customer base to include a more youthful audience. With only a working title and a location established, Subplot was assigned the task of establishing the brand personality and developing the name, logo, identity and their applications throughout the bar environment. Subplot decided on a theme of interactivity. A distinctive feature of Publik is a strong food menu, something typically lacking in bars. The menu and the environment encourage interaction through a share-plate approach. Comments Subplot partner Roy White, "We feel we stayed true to the desire to come up with something that is spontaneous — where it is all about creating a memorable night out. Everything supports this strategy: from the menu and the identity, to an environment (by Vancouver's MStudio) that is dominated by a huge bar — the whole space is visually connected and social. The name, The Publik, clearly communicates that this bar is a place for the people, by the people."
Graphics Take Bar Concept 'Publik'
Subplot Design recently executed a major brand-creation project, when Earls Restaurants launched The Publik Drinkhouse and Eatery in the Canadian city of Edmonton. The bar and restaurant concept is the brainchild of Stan Fuller, founder of the Earls Group of Restaurants, which operates over 70 locations in Western Canada and the U.S. The aim was to extend the group's customer base to include a more youthful audience. With only a working title and a location established, Subplot was assigned the task of establishing the brand personality and developing the name, logo, identity and their applications throughout the bar environment. Subplot decided on a theme of interactivity. A distinctive feature of Publik is a strong food menu, something typically lacking in bars. The menu and the environment encourage interaction through a share-plate approach. Comments Subplot partner Roy White, "We feel we stayed true to the desire to come up with something that is spontaneous — where it is all about creating a memorable night out. Everything supports this strategy: from the menu and the identity, to an environment (by Vancouver's MStudio) that is dominated by a huge bar — the whole space is visually connected and social. The name, The Publik, clearly communicates that this bar is a place for the people, by the people."
(click the image to continue on)
SUBPLOT
(continued)
The visual identity takes up where the name leaves off, using pairing with the word "Publik" to set up a whole verbal and visual language for the identity — with a bit of attitude. Beer glasses are etched with "Publik Property" and, on a trip to the bathroom, patrons are met with "Publik Exposure" signs above the urinals. Coasters, banners and posters feature the word pairing and rock'n'roll imagery in a playful way: "Publik Enemy" is paired with an empty beer glass and "Publik Consumption" with an image of an amorous couple. The consumer even encounters the brand as they are about to stumble home: a "Publik Transport" card with local cab numbers is included with the bill.
(continued)
The visual identity takes up where the name leaves off, using pairing with the word "Publik" to set up a whole verbal and visual language for the identity — with a bit of attitude. Beer glasses are etched with "Publik Property" and, on a trip to the bathroom, patrons are met with "Publik Exposure" signs above the urinals. Coasters, banners and posters feature the word pairing and rock'n'roll imagery in a playful way: "Publik Enemy" is paired with an empty beer glass and "Publik Consumption" with an image of an amorous couple. The consumer even encounters the brand as they are about to stumble home: a "Publik Transport" card with local cab numbers is included with the bill.
(click again to go back)
CHARLES S. ANDERSON DESIGN COMPANY
Pop Ink Plates Merge High and Low Design
"Pop Ink merges low art and high design into an infinite visual universe that includes happy kittens, Goth zombies, and wallpaper dolls. Our goal is to create saccharin sweet, slightly disturbing, yet strangely compelling art and artifacts for the (post) modern world." So say the creators of Pop Ink, the Charles S. Anderson Design Company. Pop Ink products are driven by an ever-expanding series of books published by Harry Abrams and distributed worldwide by Time Warner Books.
The products are produced in collaboration with French Paper Company with artwork provided by CSA Images. Of particular note are the Pop Ink plates. Art meets object in these decorative and useful plates. The heavy-duty Melamine plates and cocktail napkins provide the perfect canvas for Pop Ink artwork. Each plate set contains four related plate designs, proving you can have your art and eat off it, too. To see more plates and other products, visit PopInk.com.
Pop Ink Plates Merge High and Low Design
"Pop Ink merges low art and high design into an infinite visual universe that includes happy kittens, Goth zombies, and wallpaper dolls. Our goal is to create saccharin sweet, slightly disturbing, yet strangely compelling art and artifacts for the (post) modern world." So say the creators of Pop Ink, the Charles S. Anderson Design Company. Pop Ink products are driven by an ever-expanding series of books published by Harry Abrams and distributed worldwide by Time Warner Books.
The products are produced in collaboration with French Paper Company with artwork provided by CSA Images. Of particular note are the Pop Ink plates. Art meets object in these decorative and useful plates. The heavy-duty Melamine plates and cocktail napkins provide the perfect canvas for Pop Ink artwork. Each plate set contains four related plate designs, proving you can have your art and eat off it, too. To see more plates and other products, visit PopInk.com.
x
THE JONES GROUP
Coke Brochure Hits the Beach
The Coca-Cola Company engaged The Jones Group to help educate a large customer, Club Med, on how to strategically sell Coca-Cola products to their end-users. The second challenge The Jones Group faced was to design the brochure so that it caters to both English- and French-speaking audiences. As a solution, the Atlanta-based design firm developed an brochure instructing Club Med employees on "what, where, why and how" to position Coca-Cola products in various packaging throughout Club Med resorts.
The brochure features profit-building charts that set a clear formula for how to merge the Coca-Cola profitability model into the vacation experience, and seeks to illustrate to Club Med that Coca-Cola understands their customers' beverage needs. Jones Group principal Vicky Jones says, "We created an easy-to-follow model that helps position Coca-Cola products based on the many unique occasions that are part of the Club Med experience."
Coke Brochure Hits the Beach
The Coca-Cola Company engaged The Jones Group to help educate a large customer, Club Med, on how to strategically sell Coca-Cola products to their end-users. The second challenge The Jones Group faced was to design the brochure so that it caters to both English- and French-speaking audiences. As a solution, the Atlanta-based design firm developed an brochure instructing Club Med employees on "what, where, why and how" to position Coca-Cola products in various packaging throughout Club Med resorts.
The brochure features profit-building charts that set a clear formula for how to merge the Coca-Cola profitability model into the vacation experience, and seeks to illustrate to Club Med that Coca-Cola understands their customers' beverage needs. Jones Group principal Vicky Jones says, "We created an easy-to-follow model that helps position Coca-Cola products based on the many unique occasions that are part of the Club Med experience."
x
|
|
|
|
|
 |
 |
 |