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| clockwise from top left: 2006 FIFA Worldcup, Hesse Design; World Uncorked, Edward Allen; Q ink, KOESTER Design; Parque Tem·tico da Madeira, Shift Design | |
SPLAT
From Rorshach tests to blood splatters, these logos express a certain chaotic energy. Sometimes it takes a second look to realize that a critical part of the logo is a splatter. At other times, it takes a second look to see that there is much more than an uncontrolled raw splash of color.
One of the most amazing sets of logos I've seen in years is the splotch pictograms of soccer players created by Hesse Design of Germany for consideration for the 2006 FIFA World Cup. What at first appears as little more than a bug on a windshield suddenly comes to life as a player frantically driving for a goal, with a ball exploding forward with equal force. What amazes me about this series are the subtleties you see in each when you squint your eyes.
From Rorshach tests to blood splatters, these logos express a certain chaotic energy. Sometimes it takes a second look to realize that a critical part of the logo is a splatter. At other times, it takes a second look to see that there is much more than an uncontrolled raw splash of color.
One of the most amazing sets of logos I've seen in years is the splotch pictograms of soccer players created by Hesse Design of Germany for consideration for the 2006 FIFA World Cup. What at first appears as little more than a bug on a windshield suddenly comes to life as a player frantically driving for a goal, with a ball exploding forward with equal force. What amazes me about this series are the subtleties you see in each when you squint your eyes.
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