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| clockwise from top left: ieLogic, Sockeye Creative; Fairmont Hotels, Kaimere; Firefly, Felixsockwell.com; Tournesol Siteworks, Carol Gravelle Graphic Design | |
GLOW
This subtle vignette that serves as the ground for a logos may be the cousin to the traditional gray shadows of the past, but more often they suggest an internal glow. This technique has been turning otherwise unremarkable logos into something special with a certain softness.
Technically, the subtle gradation of color for a background field bucks traditional production rules for a logo. But these are rules that have been cast to the side with advanced technology and production methods. The vignette also might lock the application into a white-only background, but considering the effect, it's well worth it.
This subtle vignette that serves as the ground for a logos may be the cousin to the traditional gray shadows of the past, but more often they suggest an internal glow. This technique has been turning otherwise unremarkable logos into something special with a certain softness.
Technically, the subtle gradation of color for a background field bucks traditional production rules for a logo. But these are rules that have been cast to the side with advanced technology and production methods. The vignette also might lock the application into a white-only background, but considering the effect, it's well worth it.
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