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| clockwise from top left: Europharm, Brandient; Oceania, Strange Ideas; MVP Architecture, Gardner Design; SDNM Origin·rio, Shift Design | |
TRANSPARENT 3D
If any one technique has had a dramatic impact on logo design over the last few years, it has been the adoption of transparency for identities. Though this technique was forecast in our 2003 report, there was no calculating just how impactful it would be. Some logos in this year's field are identified for other trends, but they could pull double duty and fall into this category, as well. With this report we find ourselves dissecting a previous trend to trace its course.
These logos are fabricated from transparent layers that also take on form or gradation and highlights. Their luminous quality of light is engaging. Soon we could anticipate seeing transparent, yet tactile and textured surfaces.
Transparency has become a buzzword within the corporate world as more industries see the need to open their books and their practices to the public. Using actual visual transparency in a logo is a common metaphor.
If any one technique has had a dramatic impact on logo design over the last few years, it has been the adoption of transparency for identities. Though this technique was forecast in our 2003 report, there was no calculating just how impactful it would be. Some logos in this year's field are identified for other trends, but they could pull double duty and fall into this category, as well. With this report we find ourselves dissecting a previous trend to trace its course.
These logos are fabricated from transparent layers that also take on form or gradation and highlights. Their luminous quality of light is engaging. Soon we could anticipate seeing transparent, yet tactile and textured surfaces.
Transparency has become a buzzword within the corporate world as more industries see the need to open their books and their practices to the public. Using actual visual transparency in a logo is a common metaphor.
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