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| clockwise from top left: BT, Wolff Olins and Rufus Leonard; Bank Direct, Cato Purnell Partners; INAS-FID, Brandia; AT&T, Interbrand | |
POST APOCALYPTIC
It's the invisible sphere. The traditional globe has been vaporized, and all that is left behind is the atmosphere. I wish Ihad said these words or named this trend, but all credit goes to the incomparable designer, Miles Newlyn.
If you are global, the globe is not the message: It's what you bring to the globe. AT&T doesn't bring us a sphere. It brings us the connectivity to transcend geographic constraints. The same can be said of Wolff Olins solution for BT. Watching the animation of this logo you get a sense of the world's continents and the symbolic coverage of communication. Both of these solutions take advantage of transparency to intensify the effect.
It's the invisible sphere. The traditional globe has been vaporized, and all that is left behind is the atmosphere. I wish Ihad said these words or named this trend, but all credit goes to the incomparable designer, Miles Newlyn.
If you are global, the globe is not the message: It's what you bring to the globe. AT&T doesn't bring us a sphere. It brings us the connectivity to transcend geographic constraints. The same can be said of Wolff Olins solution for BT. Watching the animation of this logo you get a sense of the world's continents and the symbolic coverage of communication. Both of these solutions take advantage of transparency to intensify the effect.
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