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| clockwise from top left: Villa Schneider, Gabi Toth; Wines of Chile, FutureBrand; BenQ, Cato Purnell Partners; The Bahamas Ministry of Tourism, Duffy & Partners | |
VIVID
After a glance at this year's trends, a secondary trend stands out: color. This is not just color, but unabashed color. Not in all sectors, but in many, the desaturated or one- and two-color palettes of the past have been pitched to the heap. Hues are more vivid, and many logos are represented by the full spectrum.
Events, destinations and celebration lead this group, but bold application of color is showing up in more traditional fields like communications and banking, for example. Technological barriers that used to limit logo color for pure economic reasons have become less of a concern. Companies have a greater presence on the internet and TV, both of which have light-driven, luminous RGB environments at their disposal. We've simply become more accustomed to saturated color.
After a glance at this year's trends, a secondary trend stands out: color. This is not just color, but unabashed color. Not in all sectors, but in many, the desaturated or one- and two-color palettes of the past have been pitched to the heap. Hues are more vivid, and many logos are represented by the full spectrum.
Events, destinations and celebration lead this group, but bold application of color is showing up in more traditional fields like communications and banking, for example. Technological barriers that used to limit logo color for pure economic reasons have become less of a concern. Companies have a greater presence on the internet and TV, both of which have light-driven, luminous RGB environments at their disposal. We've simply become more accustomed to saturated color.
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| http://stopthepresses-km.com/ | |||||