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| clockwise from top left: Aquacon, Chimera Design; Crabtree Lane Studio, SD Graphic Design; Chequered Flag Limited, Gabi Toth; Radiocom, Brandient | |
BLANKETS
Whether laid out flat, rippling in the air or tightly clad to some other shape, many recent logos have been developed with all the qualities of a draped textile. These marks have a sense of place often defined by perspective, as they appear to fade to the back. Blankets generally avoid the head-on geometric solution, but allow their regimented qualities to be pushed about by the laws of gravity or shrink-wrapped to a surface. This connection to the logo's environment helps play out symbology in a clear but subtle fashion.
The Aquacon logo gives every sense of the water's surface without relying on waves, ripples or other trite visuals. These feel like an evolutionary step forward from Microsoft Windows' logo waving in the breeze or Bank of America's geometric landscape fashioned out by a symbolic flag.
Whether laid out flat, rippling in the air or tightly clad to some other shape, many recent logos have been developed with all the qualities of a draped textile. These marks have a sense of place often defined by perspective, as they appear to fade to the back. Blankets generally avoid the head-on geometric solution, but allow their regimented qualities to be pushed about by the laws of gravity or shrink-wrapped to a surface. This connection to the logo's environment helps play out symbology in a clear but subtle fashion.
The Aquacon logo gives every sense of the water's surface without relying on waves, ripples or other trite visuals. These feel like an evolutionary step forward from Microsoft Windows' logo waving in the breeze or Bank of America's geometric landscape fashioned out by a symbolic flag.
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