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| clockwise from top left: Beeline, Wolff Olins; Dell, DDB; AOL Web Properties, America Online Design; Level 36, Judson Design Associates | |
BUTTONS
Fully dimensional buttons with radius tops, highlights, shadows, embossing and the occasional polymer dome seem to be everywhere. I can only imagine consumers with obsessive-compulsive disorders straining to avoid pressing each and every one of these. There's something about a nicely crafted button that feels right to a consumer.
It could be that the message is one of empowerment: Typically, a button is pressed to bring about a useful consequence. Press the Dell button and a computer comes to life. Press the Beeline Cellular button and instantly connect to others. No surprise that these logos are generally associated with electronics and communications.
Fully dimensional buttons with radius tops, highlights, shadows, embossing and the occasional polymer dome seem to be everywhere. I can only imagine consumers with obsessive-compulsive disorders straining to avoid pressing each and every one of these. There's something about a nicely crafted button that feels right to a consumer.
It could be that the message is one of empowerment: Typically, a button is pressed to bring about a useful consequence. Press the Dell button and a computer comes to life. Press the Beeline Cellular button and instantly connect to others. No surprise that these logos are generally associated with electronics and communications.
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