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| clockwise from top left: Dub Rogers Photography, Strategy Studio; AJ Mobilitá Srl, Studio GT&P; Tennis Victoria, Chimera Design; Tabcorp, Chimera Design | |
DOT FUZZ
Vision, motion and energy seem to be conveyed with this updated approach to the age-old screen of benday dots. No one's trying to hide the screen pattern here. It becomes a part of the character of the mark, but generally as a subtle edge treatment to an sometimes uninspired graphic.
Interpreting the idea of motion with this technique has a different set of variables than the continuous tone Blur trend from last year's report. Dot Fuzz logos have a better chance of accurate reproduction, and their gritty nature may capture a double-take or two from the consumer. Studio GT&P of Italy used the effect in an inspired application for AJ Mobilitá Srl, a transport company. Even at close range, their seagull logo gives the viewer a sense of looking at a bird in the distant haze as it travels across the sky.
Vision, motion and energy seem to be conveyed with this updated approach to the age-old screen of benday dots. No one's trying to hide the screen pattern here. It becomes a part of the character of the mark, but generally as a subtle edge treatment to an sometimes uninspired graphic.
Interpreting the idea of motion with this technique has a different set of variables than the continuous tone Blur trend from last year's report. Dot Fuzz logos have a better chance of accurate reproduction, and their gritty nature may capture a double-take or two from the consumer. Studio GT&P of Italy used the effect in an inspired application for AJ Mobilitá Srl, a transport company. Even at close range, their seagull logo gives the viewer a sense of looking at a bird in the distant haze as it travels across the sky.
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