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| clockwise from top left: .Mac, Apple Design; Sporting Clube de Portugal, Brandia; Lusomundo Premium, Brandia; Sony Ericsson, Takuya Kawagoi | |
ORBS
If there's inexplicable magic to be sold, there's a good chance the idea is being conveyed in a jewel-like, mysterious crystal orb. These logos may not advance any technical knowledge, but they have the intrinsic value of a bag of ancient marbles cast from precious stones.
Stare into the orb, and you'll see shrouded layers, orbiting stars, swirling liquids and other worlds packaged in a size we could drop in our pocket. These logos convey a message to consumers that there is a complex universe behind the product, but it is neatly captured and contained in a simple sphere they can easily interface with. Every effort at photographic realism is critical to maintaining the illusion.
If there's inexplicable magic to be sold, there's a good chance the idea is being conveyed in a jewel-like, mysterious crystal orb. These logos may not advance any technical knowledge, but they have the intrinsic value of a bag of ancient marbles cast from precious stones.
Stare into the orb, and you'll see shrouded layers, orbiting stars, swirling liquids and other worlds packaged in a size we could drop in our pocket. These logos convey a message to consumers that there is a complex universe behind the product, but it is neatly captured and contained in a simple sphere they can easily interface with. Every effort at photographic realism is critical to maintaining the illusion.
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