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| clockwise from top left: Osaka Sushi, M3 Advertising Design; Precept Brands, Kendall Ross; Sarah's Inn, Cheri Gearhart Graphic Design; Fire + Ice, Polemic Design | |
DRY BRUSH
Our attempts to avoid slickness and to stay on a human scale are played out with a combination of simple brush strokes and occasionally an economical cut-out of a geometric shape. It's a combination of a little chaos and a little control that suggests balance. It's a challenge to be both graphic and mortal at the same time, but this method seems to do just that.
Osaka Sushi's logo could easily have been a fish crafted in another method. But the integration of a Kanji-like stroke plays out the cultural origin and gives the impression of handmade freshness. The gossamer tail of the fish gives an impression that the fish is still in motion.
Our attempts to avoid slickness and to stay on a human scale are played out with a combination of simple brush strokes and occasionally an economical cut-out of a geometric shape. It's a combination of a little chaos and a little control that suggests balance. It's a challenge to be both graphic and mortal at the same time, but this method seems to do just that.
Osaka Sushi's logo could easily have been a fish crafted in another method. But the integration of a Kanji-like stroke plays out the cultural origin and gives the impression of handmade freshness. The gossamer tail of the fish gives an impression that the fish is still in motion.
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