|
|
|
|
| clockwise from top left: 2006 Winter Olympic Games, Iconologic; TAP Portugal, Brandia; Davidson Oil, Tanagram Partners; UCS Romania, Grapefruit | |
OVERLAYS
Another branch of the transparency trend makes strong use of multiple flat layers. Clarity of color is a necessity to avoid transitions that are desaturated and lifeless. These flat layers replicate the additive-color effect of multiple light gel strata. All of these logos rely on the illusion of an inner light which seems to make us smile.
One of the driving factors behind the transparency trend is pure technology. Adobe Illustrator has made the additive color process a click away through layers with or without gradation. That means the effects can be controlled in a vector environment which is more conducive to experimentation than Photoshop.
The designers at Iconologic may have been responsible for creating the greatest audience for this look with their groundbreaking graphic solutions for the sport icons and venue graphics at the 2006 Winter Olympics in Torino. Their system relied on flat transparency, and the beautifully drawn sport pictograms were just as stunning in one color as in four.
Another branch of the transparency trend makes strong use of multiple flat layers. Clarity of color is a necessity to avoid transitions that are desaturated and lifeless. These flat layers replicate the additive-color effect of multiple light gel strata. All of these logos rely on the illusion of an inner light which seems to make us smile.
One of the driving factors behind the transparency trend is pure technology. Adobe Illustrator has made the additive color process a click away through layers with or without gradation. That means the effects can be controlled in a vector environment which is more conducive to experimentation than Photoshop.
The designers at Iconologic may have been responsible for creating the greatest audience for this look with their groundbreaking graphic solutions for the sport icons and venue graphics at the 2006 Winter Olympics in Torino. Their system relied on flat transparency, and the beautifully drawn sport pictograms were just as stunning in one color as in four.
|
|
|
|
|
|
|
|