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Pressley Jacobs Brands Global Player
New York NY: The Hudson Highland Group presented the design firm, Pressley Jacobs, with a daunting task. Hudson, a professional staffing company with offices in 20 countries, wanted a unified brand that worked across the globe. To help the organization tell its story consistently, Pressley introduced a single, strong graphic: the People/Performance Continuum. The global nature of the project also required a common sizing system for print materials, one that satisfies U.S., A4 and various local standards, and assignment and stock imagery that avoids aligning with any one culture. Today, an impressive brand guidelines website and online image bank is available to all Hudson marketing teams.
MICA Materials Say Here Comes The Sun
Baltimore MD: The Maryland Institute College of Art recognizes that an art college must constantly reinvent its marketing materials to attract top-notch students. To that end, MICA tapped the design firm, Principle, to rethink the collateral materials — including the identity, poster, catalog and application — for its Pre-College Studio Residency Program, a summer program that offers college-level art training to high school students. Principle incorporated a graphic representation of the sun and warm, orange spot color into every piece, both as a means to convey the sophistication of the program as well as the fact that it is only offered in the summer season. Principle is headed by Pamela Zucker, Ally Gerson and Jennifer Sukis, and has offices in Baltimore MD, Cleveland OH and Quebec.
C&G Wakes Up Early Sunday Morning
New York NY: C&G Partners was recently profiled on the news program, "CBS Sunday Morning." The first segment followed partners Steff Geissbuhler, Emanuela Frigerio and Jonathan Alger over the course of three days, as they developed potential visual brand identities for "The Money Issue," an annual episode of the weekly news program. CBS placed three contenders online, allowing the public to vote for the best one, and the results were unveiled during the second segment of the profile the following week. 16,000 votes were cast, with 86% selecting the winning logo, which imposes a sun icon on the word "money." The twisted dollar sign logo, rumored to be the designers' own favorite, came in a distant second, garnering less than 10% of the vote. This was not a real assignment for C&G, but rather a demonstration of the branding process for an increasingly design-savvy public. Says Geissbuhler, "We don't normally do assignments like this on three days (and we like more than three weeks, too), but we were happy to help CBS show the process that these important visual elements require." C&G Partners spun off from Chermayeff & Geismar in 2005.
Collages Suggest Complexity
Collages of rich images and copy that appeals to masculine individuality evoke the complexity, sophistication and maturity of Knob Creek bourbon whiskey. The tagline: "Drink Live Deeply." Energy BBDO is responsible for the series of three ads, and the client is Beam Global Spirits & Wine. Credits go to Executive CD Marty Orzioi, Group CD Juan Perez and AD Megan Sheehan. Energy BBDO is the Chicago office of BBDO.
Geyrhalter Gives Site Organic Feel
Santa Monica CA: M. Frederic, a Southern California-based chain of upscale fashion retail stores, tapped Geyrhalter Design to create a mini-website to showcase the brand. "The common unifying theme in their stores is the woodwork and the rich, bohemian brown tones of their interior spaces," explains CD Fabian Geyrhalter. "The site carries the same visual language, yet mixes it with bright colors to represent the hip brands carried by M. Frederic." The M. Frederic website sets itself apart by avoiding the rigid structure typical of data-heavy fashion sites. In fact, notes Lead Designer John Tsai, "It feels very organic, much like the woodwork we based our designs upon." Geyrhalter Design is a full-service design agency based in Santa Monica CA.
g2 Accents the Positive for Retailer
New York NY: G2 New York is now agency of record for Caché, a nationwide retailer of on-trend women's apparel and accessories. An early project was this direct response piece, which gives the product line a sophisticated, uncluttered look, and plays off the simple graphic element of the accent mark in client's name. The piece rises above the usual catalog presentation. It is all part of a comprehensive marketing communications program that includes brand positioning, print, online and out-of-home advertising, direct mail and media. G2 a part of the Grey Global Group of WPP.