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Morgan Library Gets a New Face
A team led by Michael Bierut, partner in the New York office of the international design consultancy Pentagram, has designed the identity, exhibition graphics and signage for the renamed Morgan Library & Museum, the New York institution that reopened this spring with a dramatic expansion by celebrated architect Renzo Piano. The new identity utilizes a single font called Dante, which was chosen in consultation with John Bidwell, the Morgan's Astor Curator and Department Head for Printed Books and Bindings.
Jeeps Gone Wild
Three wild postings for DaimlerChrysler Jeep appeared in the Big Apple during the recent New York International Auto Show. Credits go to David Lubars, chief creative officer; Greg Hahn, executive creative director; and Tom Christmann and Scott Kaplan, who served as creative directors, art directors and copywriters. The agency is BBDO New York.
Modern Interpretation of Old World
Girvin has completed work on a full identity program for Fra'Mani, a new artisanal food company. The client, founded by the nationally recognized chef Paul Bertolli, specializes in handcrafted salumi; the company name is short for "fratelli mani" or "brothers' hands." According to Tim Girvin, principal at the award-winning design firm, "Through our design, we wanted to express the 'hand' and the rich sensuality of the tradition and product. It was vital that this have a richly-rooted Italian character."
Skidmore, Owings & Merrill walked away with the lone Gold Cube for professional graphic design at the ADC 85th Annual Awards competition. The singular honor was presented at the Art Directors Club Gallery in Manhattan on June 8 for the firm's comprehensive environmental graphics program for the Jianianhua Center. Project designers: Michael Duncan, Lonny Israel, Brad Thomas, Kye Archuleta, Alan Sinclair and Patricia Yeh. A second Gold in graphic design was given to a student, Elizabeth Yerin Shim of Yale, for her Class Matters book design. In all, 438 awards were presented across all disciplines. ADC Executive Director Myrna Davis notes that entries were received from 58 countries. Contact: www.adcglobal.org