"Creatives are remarkably committed to, and enthusiastic about, paper and what it represents in their personal and professional lives. They fully understand that the cacophony of our digital age is actually making the well-designed and well-specified printed piece more persuasive and valuable. And they comprehend that paper character and quality can make or break, enhance or undermine a project or campaign."

From the 43rd Annual Print Design Survey, GDUSA, June 2006