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Mohawk

Via Relaunched

A new swatchbook marks several exciting changes to the newly relaunched Mohawk Via. Combining four legendary grades — Via, Mohawk Vellum, Satin 2.0 and Tomohawk Felt — the new Mohawk Via retains the most popular items from these four brands while featuring important new additions. Based on current and future color trending, the grade has a new look with nine new shades, popular finishes, 100% PCW recycled items, expanded linen offerings and all-new Via Digital items. In addition, Mohawk just released a new Mohawk Via promotion, entitled The Big Handbook. The large, spiral-bound book designed by California-based AdamsMorioka holds true to the brand's personality. Boldly designed pages use various papers to detail the product line, showcase printed samples and offer production tips with the typical fresh graphics that are characteristic of this brand. The Big Handbook certainly delivers its message in a big way — Mohawk Via offers quality, simplicity, value and choice. Contact: www.mohawkpaper.com or 800.THE.MILL

Strathmore

Digitalmark

Following on the heels of Strathmore's high-profile relaunch last May, Mohawk Fine Papers just made a new addition to the product line: Strathmore DigitalMark. A DigitalMark promotion accompanies the debut. The promotion is part of a series of materials designed to support Strathmore. The DigitalMark promotion explores a proprietary process that allows for short-run private marks in 13 Strathmore Script, Strathmore Writing 25% Cotton and Strathmore Pure Cotton papers. Samples throughout the book illustrate how the beautiful, simple, affordable and fast-turnaround process provides an alternative to traditional watermarking. Contact: www.mohawkpaper.com or 800 .THE.MILL

Sappi

Great Ideas

Sappi's Ideas that Matter program highlights members of the design community who passionately support causes that make a difference in our world. Since 1999, Sappi has awarded $1 million annually in grants to support designers and their good will projects through the Ideas that Matter program. The philosophy behind the program: As a leading producer of coated fine paper, Sappi has a long tradition of supporting graphic designers who share a belief in the power of ideas on paper. With the Ideas that Matter program, the company hopes to inspire designers to produce more and better communications for the benefit of society. In a similar vein of corporate responsibility, Sappi Fine Paper North America achieved third-party certification for the Forest Stewardship Council (FSC) chain of custody for pulp and coated paper brands manufactured at its Cloquet Mill. All McCoy products and select Opus products are now available for making as FSC certified. Sappi is now dual certified for wood procurement by the SFI and FSC certification schemes. Contact: www.sappi.com

Finch

Robots On Parade

Finch, Pruyn & Co. unveils a host of new products that position Finch Paper as a leader in the evolving digital printing arena. Exemplary of the effort are brand new packaging and point-of-purchase displays at paper retailers for Finch Color Copier and Finch Laser Opaque. A series of brightly colored, robot-themed motifs identify the entire line of digital products. Other additions or improvements have occurred to the Finch Fine iD papers for HP sheet and webfed Indigo presses, New Finch 24# Ultra White Ink Jet papers, and Finch Fine Digital, a popular choice for a wide variety of top-flight digital printing technologies. Contact: www.finchpaper.com or 800.833.9983

Smart Papers

Kromekote Collection

Consistent, superior performance: that's how a paper grade transcends the ordinary to become extraordinary. Because SMART Papers takes that counsel to heart, their Kromekote papers merit an iconic status as the world's finest printing surfaces. The Kromekote Collection swatchbook draws together in one resource all the weights, sizes, colors, foils, finishes and digital items that comprise the super-premium Kromekote cast-coated papers line. The complete collection of printing papers, packaging boards and guaranteed inkjet, custom and digital papers gathers all the proven favorites and some new surprises in a single, useful tool. Contact: www.smartpapers.com/kkcollection

Stora Enso

Scoring Points

Productolith Pts. (pronounced "points") is now available from Stora Enso. The coated cover is perfect for end-users who require a clean, high-bright appearance, special finishing and consistent performance for heavier-weight print applications and special projects. Available in C1S and C2S, with calipers ranging from 6-14 points, Productolith Pts. features a smooth, semi-gloss finish with a blue-white shade at 91 brightness. Productolith products are industry standards for on-press performance and color reproduction, and Stora Enso's new offering is no exception. Contact: www.storaenso.com or 888.707.8672

Weyerhaeuser

Cougar Faces Reality (TV)

There's a blitz of televised "reality" shows today. But only one show magically transforms the unfortunate circumstances of a family with special needs into a dream home otherwise beyond their reach, thanks to the generosity of sponsors, the undaunting hard work of volunteers and ABC's "Extreme Makeover: Home Edition." The show's Project #219 is a good example; Pardee Homes, a major sponsor, delivered a 4278-square-foot, nine-bedroom house with energy-efficient and environmentally friendly features — all during some of California's heaviest rains ever. The entire saga is documented within the pages of a book entitled Cougar Project #219, which is produced on Cougar, a premium #1 opaque paper from Weyerhaeuser. In contrast to the challenges faced in seven days of torrential rains, Neil Prehmus, senior print project manager for Dailey & Associates, notes that Cougar ran smooth as silk. Cougar and Pardee Homes had a hand in something bigger than themselves, and the Dallas-based Squires & Company designed a printed piece that tells their story. Contact: www.cougarpaper.com

Yupo

Introducing Accel

Yupo Corporation America, the largest manufacturer of synthetic paper in the Western Hemisphere, has launched a new grade, YUPO Accel. The premium paper reduces drying time by up to 80% as compared to previous offerings, enabling graphic communication professionals to meet critical deadlines. In addition to its fast-drying properties, Accel demonstrates improved gloss and stiffness. Like all YUPO papers, Accel is ultra-white, super smooth and extremely durable. It is chemical and stain-resistant, 100% waterproof and recyclable. YUPO Accel is available in 68 lb. and 78 lb. Text, as well as 58 lb., 74 lb. and 86 lb. Cover. A swatchbook and samples are available. Contact: www.yupo.com or 888.USE.YUPO

Domtar

The Right Choice

With more than 800 choices available, Domtar EarthChoice is the broadest line of environmentally responsible papers bar none. High in quality and brightness, and with coated and uncoated options, this extraordinary paper is FSC-certified and supported by leading environmental groups. Domtar EarthChoice will amply reflect your commitment to ecological sustainability. A swatchbook is available upon request. Contact: www.domtar.com or 888.ECHOICE