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Monadnock

Masters of Design

Monadnock Paper Mills introduces a new promotional series, entitled Masters of Design. The series profiles leading talents in the world of graphic design and communication via print promotions that showcase a particular agency's work. The pamphlets also highlight the printability and quality of Monadnock papers. "Our goal with the Masters series is to help those in the graphics field gain insights and inspiration from industry leaders," said Geoff Verney of Monadnock. The first Masters pamphlet showcases the work of Goodby, Silverstein & Partners and features an interview with advertising icon and Goodby co-chairman Rich Silverstein. The full interview with Silverstein is available as a downloadable podcast from Monadnock's website. Contact: www.mpm.com

Wausau

Join the Eco-lution

Wausau Paper's new print promotion, entitled Join the Eco-lution, dispels misconceptions about recycled paper and educates companies about the positive impact that recycled paper has on the environment. Did you know that a single ton of paper made with 30% recycled post-consumer fiber saves three cubic yards of landfill space, seven trees, 3,000 gallons of water and over 4,000 BTUs of energy? The print promotion reflects Wausau Paper's commitment to environmental stewardship by outlining the ways the company is working hard to minimize the environmental impact of its products and manufacturing processes. Join the Eco-lution is printed on Green Seal certified Royal SilkPlus 80lb. Cover Cool White and Cover Ice Blue and Green Seal and FSC certified Exact Eco 100 80 lb. Cover. Contact: www.wausaupaper.com

Neenah

Elevate Your Identity

The Elevating Identity promotion from Neenah shows how a single sheet from the prestigious Classic Crest Papers brand can consistently elevate business identities to a new level. If you design an identity system, and two or five years later you need additional envelopes, the envelopes' colors must match up. That is exactly what Classic Crest Papers offer and why it is a corporate identity brand leader. No matter when and where you order, you'll be able to find what you are looking for. As for matching envelopes, Neenah Paper has especially strong support. Classic Crest Papers are offset-guaranteed in writing, text and cover weights, and are laser and ink jet guaranteed in writing and text weights. Contact: www.neenahpaper.com or 800.558.5061 (press 5)

Gilbert

See Thru Me

Gilbert Paper is clearly the one-stop-shop for all your translucent needs. Products include Gilclear, a premier translucent with first-rate print and registration performance in three weights and six offerings, and Clearfold, a leader in its class for its outstanding printing and folding attributes in four weights. The See Thru Me brochure demonstrates the versatility of these offerings by inviting eight designers from four regions to reveal their visual profiles in various ways: categorically, by answering personality profile questions; visually, through a photographic profile by Bill Valicenti of Quad Photo; and artistically, with each designer creating artwork to overlay or to be embedded in their portrait. According to Kathy Kemps, Fox River Paper's marketing manager for the Gilbert brand, "We, the viewers, are given the opportunity to see inside these unique personalities or, as one could say 'the ability to see thru them' as you do with Gilclear and Clearfold." Designers showcased in the brochure include Paul Sahre and Anisa Suthayalai (Northeast), Maggy Cuesta and Julio Lima (Southeast), Rick Valicenti and Dawn Hancock (Midwest), and Lorraine Wild and Peter Cho (West). Contact: www.gilbertpaper.com or 800.994.5993

xpedx

Introducing Kaschmir to America

Gmund Paper's newest, most decadent grade — Gmund Kaschmir — has a texture and warmth that rivals fabric. Suited to classical offset printing as well as to unusual techniques, the paper is available in a rich color palette and a variety of weights. It includes Kaschmir Cloth, velvety and warm like a cashmere shawl; and Kaschmir Cotton, soft and firm at the same time. As a result of the good print behavior of the lighter paper weights and of the special textile surface, Gmund Kaschmir can be universally used for all kinds of text and cover applications. Kaschmir Cotton and Cloth are well suited to all printing techniques like offset, foils, vinyl stamping and embossing. Created by the venerable German fine paper mill Gmund, the paper is distributed exclusively throughout the U.S. market by xpedx. Contact: www.suiteshoponline.com

Potlatch

Perfect Paperboard

Potlatch just released Ancora C2S, a new coated, two-side paperboard. It is ideally suited for high-profile sales support, direct marketing and point-of-purchase materials, and features superior shade and brightness balance for excellent color reproduction. The paperboard offers predictable, consistent performance and side-to-side equality on a smooth, crisp sheet. Because it is manufactured without optical brightening agents, it achieves consistent reproduction of natural-looking flesh tones and experiences far less fading or yellowing under fluorescent lighting than other C2S paperboards. Ancora C2S is available in calipers from 8 to 24 points, with 90 brightness and 65 gloss. Contact: www.potlatch.com