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Bringing Up Baby

BRINGING UP BABY

Here is a special roundup of recent projects — brochures and collateral and more — from some of our favorite firms. Graphic design for the baby, toddler and preschool market is big and getting bigger. BusinessWeek recently noted that infant, toddler and preschool products represent a $27 billion industry. The market is growing at 4% per year, faster than the toy, apparel, and furniture industries as a whole. Other estimates, like those from Packaged Facts, which include foods and baby care supplies and the like, push the figure to $60 billion and beyond. All in all, it's a grown up opportunity.

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123rf thinkstock bigstockphoto erickson Berthold masterfile
Photolibrary crestock