INSTORE GRAPHIC DESIGN AWARDS
Packaging, Pop and Retail Graphics
Manufacturers, marketers and retailers are challenged as never before to convey their message, and to differentiate themselves and their products. Think advertising clutter, think eroding brand loyalty, think the internet and ecommerce, think global competition.
And that is where dynamic, strategic and eye-catching graphic design comes into play. This newest of our three major competitions focuses on the increasingly critical elements — package and point-of-purchase design — make the difference in how, when and where consumers make their purchasing decision.
In this inaugural edition, we had hundreds of exceptional entries from design firms, ad agencies, retailers and manufacturers all around the country, less than 10% of whom were selected as winners.