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SJI GOES SHOPPING FOR HBO
New York NY
HBO tapped SJI Associates to produce the identity, signage, packaging, merchandise and hang tags for the cable network's new retail store, HBO Shop. In addition, six SJI-designed t-shirts were produced for the store opening, with more slated to follow. Many of the shirts' graphics situate the store and the HBO brand in HBO Shop's urban environment at the corner of 42nd Street and 6th Avenue in Manhattan. Creative credits go to Art Director Jen Hurley and designers Mark Silverstone, Marie Coons, David O'Hanlon, Adrienne Pope and Anthony Cinturatti.
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YOU CAN LEAD A CREATIVE TO WATER
Brooklyn NY
The self-described "brand incubators" at thread Communications have done something unprecedented. Thirsty for a business opportunity, the Brooklyn-based creatives launched their own bottled water brand. Thread positioned Fred as a friendly bottled water "with a personality, a social life, a point of view." The team took an unusual approach to the project, too. Eschewing hierarchy, thread CEO Adam Gayner brainstormed the launch with the creative director Ariel Broggi, the illustrator Kurt Huggins and the photographer Steve Hellerstein of Steve Hellerstein Studio. Says Gayner, "[W]hen input includes all points of view from the beginning, not only is the work better, but it's more efficient."
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LISKA MARRIES MATERIAL TO BOX
IN WEDDING KEEPSAKE
Los Angeles CA
To distinguish itself in the crowded wedding-hosting market, the Four Seasons Hotel Chicago tapped Liska+Associates to design a high-end takeaway for prospective clients. The solution: an elegant keepsake box. Creative credits go to firm founder Steve Liska and the designer Vanessa Oltmanns. Liska credits Dan Snyder of Creative Graphics Management for suggesting the premium cloth material used to create the box; Luminaire in pearldrop from ICG Holliston is a light-fused material with the touch and feel of brocade and satin. Says Liska, "There has been a phenomenal response to the package."
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BBC LOGO SPARKS NEW BRITISH INVASION
Los Angeles CA
West Coast entertainment branding and marketing firm mOcean developed the new logo, network taglines, IDs and navigation graphics for the BBC America television network. MOcean's graphics package is built around a bold logo comprising three concentric circles in red, white and blue. A lowercase "a" identifies it with the BBC America brand. The "bulls-a," as the mOcean folks refer to the logo, can be animated and treated in a variety of ways to express the channel's personality and irreverence. "We wanted an organic approach that allowed the mark to appear naturally in a number of American environments, a British invasion of sorts, popping up in various and unexpected ways, immersing it in the American landscape," says mOcean CD Dave Thomas.
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AVATARLABS EDUCATES PBS
Los Angeles CA
AvatarLabs recently designed and created a package of rebranded station graphics for KLCS, a PBS-member television station in Los Angeles. The whimsical campaign depicts the vast array of cultures and neighborhoods that comprise the Los Angeles region. Says Sabrina Fair Thomas, a KLCS official, "I love this work!" Creative credits go to creative directors Rex Cook and Valerie Graniou-Cook, Art Director and Senior Designer Aki Narita and Designer James Safechuck. AvatarLabs is based in Tarzana CA.
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TEMPIN BRINK TAILORS LEE JEANS' LOOK
San Francisco CA
Templin Brink Design recently completed an extensive overhaul of the Lee Jeans brand, in an attempt to revive the manufacturer's sluggish sales. TBD's logo, signage, packaging, photography and illustrations all show a new face of Lee. A key feature of the project is an innovative "Fit Solution" that helps customers to find perfect-fitting jeans in three easy steps — "Choose your Fit," "Choose your Rise" and "Choose your Style." The system is applied to every Lee Jeans collection, from men and boys to women and girls, and is supported by an extensive print, broadcast and online advertising campaign. Creative credits go to creative directors Joel Templin and Gaby Brink and designers Katie Fishback and Eszter Clark. Templin also contributed as designer.
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NUMEROUS WAYS OF IMAGINING OBSESSION
Los Angeles CA
Imaginary Forces, a self-described "conceptual design firm and marketing think tank" based in L.A., designed the main titles for "The Number 23," a new thriller from New Line Productions. In the movie, the main character, Walter Sparrow (played by Jim Carrey), discovers a book that appears to be based on his own life — and which ends in a murder that has yet to happen. Creative Director Michelle Dougherty sought to communicate the obsession and psychological torment of Carrey's character in her title design.
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