OpticaLine

Who doesn't stop mid-step when confronted by an optical illusion? We just feel compelled to give it a second look and evaluate it. Whether we look at these as a challenge or an amusement, they demand our attention. Optical illusions are generally linear in nature and have an M. C. Escher quality to them that challenges the laws of physics. Or they may seem innocent enough until they rotate on you or dip into a new perspective on your second glance.

The idea of the possible impossibility is a very attractive concept as designers describe a niche for a client. The clever thinking of the illusion conveys a sense of "we can do what no other can, because we're smarter that way." Initials delivered through this magical context seem to be a natural application. Because of the dimensional nature of these marks, it is not uncommon to see them in use with architects or products that define an environment through a new perspective.

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