Rubber Bands

Invista, one of the world's largest integrated fiber businesses, most succinctly laid claim to this look in 2003 with "the rings of innovation" designed by Enterprise IG. It's easy to imagine the global aspect of the company and their interlinking products and efforts with the bisecting, fiber-like rings. (Though, to the public or an untrained eye, this may well look like a random assembly of rubber bands in your top desk drawer).

This is a trend that connects directly to directions from previous years — Natural Spirals and Cave Rings, specifically. It is chaos and geometry coming together.

These linking rings tend to express the concept of a collective of products, employees, companies or divisions that work together as a larger whole. They may appear to have varying degrees of autonomy or flexibility, based on the tightness or shape of their configurations. Color is generally the marker that defines individuality, but it also helps us grasp the concept of the whole being greater than the sum of its parts.

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