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BE THERE AND BE SQUARE
San Francisco CA
A multi-faceted marketing campaign from ATTIK is creating buzz before Toyota launches the 2008 Scion xB. Wild postings and theatrical advertising seek to drive "adult trendleaders" to an interactive website (www.want2Bsquare.com). Viral films, activities and events are also planned in the pre-launch phase. Everything plays off of the boxy shape of the car. Creative credits go to ATTIK's Group Creative Director Simon Needham, Creative Director Wayne Hanson, VP of Interactive Media Justin Smith, Senior Producer Michele Morris, Broadcast Producer Jay Cortez and design directors Stan Zienka and Chris Ro.
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PACKAGE DESIGN CREATES A SCENE
New York NY
ZONA Design executed identity, branding and product packaging for The Scene, a music library for the high-end film, video and broadcast market. The project continues a long-term collaboration between the New York-based ZONA and client Megatrax Music. Comments creative director and designer Zoa Martinez, "First, I created an identity system that was cool and timeless, then a modular system with an HD aspect ratio to serve as our canvas. By combining our original art, photography and, sometimes, stock footage, we created a vibe, something iconic for each musical genre." In addition to Martinez, creative credits go to Executive Producer Dennis Fluet and designers Agnes Nowakowska, Mark Lee and Youngha Park. At the client, Ron Mendelsohn, John Dwyer and Wendie Colter also contributed.
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NEW ORLEANS TRUMPETS RETURN
New Orleans LA
The New Orleans Metropolitan Convention and Visitors Bureau is eager to attract tourists back as the devastation of Hurricane Katrina is repaired. To that end, it tapped locals Trumpet Advertising to develop an aggressive advertising and branding campaign appearing in major U.S. markets. "Forever New Orleans," as the campaign is entitled, walks the tightrope between communicating the pre-Katrina image of New Orleans as a destination for letting loose and having fun while also being sensitive to the effects of the storm.
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SEEPING BLOOD FORESHADOWS IRISH FAMILY SAGA
Culver City CA
Montgomery & Co. Creative is responsible for the main title of the new NBC drama series, "The Black Donnellys." Created by Academy Award-winners Bobby Moresco and Paul Haggis, the show follows the lives of four blue-collar Irish brothers in New York's Hell's Kitchen. The clients wanted a visual devoid of any traditional Irish symbols. So, the design firm used a spot of blood that grows larger to intimate suffering or violence. A weathered, cursive signature of the family's name is juxtaposed against the word Black in an engraver's font to reference a dollar bill. Creative credits go to Creative Director George Montgomery, Creative Director and Designer Jerry Seiner, Jr., and Animator Mike Humphrey.
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OBAMA IDENTITY SUGGESTS NEW DAWN
Chicago IL
Obama-mania is fuelled by a perception of freshness. That's why graphic design supporting the senator's presidential bid features a sun-like O and a valley of stripes leading to a horizon. Two Chicago design firms are involved: mo/de, which also worked on Barack's 2004 Senate run, and Sender LLC. "Senator Obama's campaign is the dawning of a new day in American politics. We wanted the mark and the overall identity to tell that story," says Sol Sender, principal of Sender. Adds Steve Juras, creative director for mo/de, "Like the candidate, Sender reoriented the playing field and took a fresh look at the core issues."
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PENTAGRAM BRANDS LUXURY BOUTIQUE
San Francisco CA
Pentagram spearheaded the logo design and store design for Essenziale, a new unisex lingerie and beachwear fashion boutique in London. The result is a store space and branding campaign that utilizes a design vocabulary rooted in classic, Italian-inspired luxury design. "Essenziale is a haven for men and women who seek refined luxury," says store owner Lina Barbara. "I am excited by Pentagram's unique approach to fully realizing this vision." Creative credits go to architect Lorenzo Apicella and graphic designer John Rushworth, both Pentagram partners.
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HORROW FILMS INSPIRE ANTI-METH CAMPAIGN
Denver CO / Cheyenne WY
Skin peels away and teeth are extracted in this a scare-em-straight ad campaign by Sukle Advertising & Design. 5.9% of Wyoming middle schoolers used methamphetamine in the last 30 days, and up to 90% of Wyoming police investigations are connected to the drug. Worried by such estimates, the Wyoming Department of Health turned to Sukle to create TV commercials, print, posters and internet ads to combat meth. Mike Sukle, president of the Denver-based ad agency, says, "The horror film genre is very popular with the age group that is most at risk, and it seemed like an appropriate way of telling the horrors of meth."
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