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Color

ANNUAL COLOR FORECAST

Color is one of the most powerful ways that designers can communicate messages about products, services, causes amd ideas. And color forecasts are the place where theory and practice come together. Some color choices are based on timeless principles, while others are influenced by cultural waves. Not surprisingly, this year's forecasts are influenced by, among other things, the greening of America and concerns about nature and climate change. A special thanks to the Color Association of the United States, the Color Marketing Group, the Pantone Color Institute and many others for their contributions to this special report.

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