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Graphics Pump Tech Recycling
Los Angeles CA
72andSunny developed and executed the marketing campaign for gcycle, a tech recycling program from the bicycle manufacturer G4. Gcycle aims to get young guys to recycle their tech gear, like cell phones, batteries and video game consoles. The initiative launched on Earth Day with a website, gcycle.org, and two animated spots, "Batteries" and "Cell Phone," that feature the illustrations of Adam Culbert. Creative credits go to Creative Director Glenn Cole and art directors Bryan Rowles and Hoon Kim, among others. Web production was provided by Struck Design and animation by Hornet. 72andSunny is based in L.A. and Amsterdam.
BP Characters Capture Consumer-Centric Mood
New York NY
Mekanism designed, created and animated a series of storylines set in a BP-branded environment to support the gas company's global integrated branding efforts. The animated characters convey simple and humble messages about how BP tries to make things "a little better," have struck a chord and are being utilized across marketing and advertising efforts such as online, retail, outdoors, hats, stickers and bags. Ogilvy & Mather is the agency. Creative credits go to Director Ian Kovalik, executive producers Jason Harris and Alex Brownell, producers Chris Weldon and Melissa Duggan, Illustrator Richard Krolewicz and animators Cliff Mueller and Oliver Moore.
Wonder Drives Ads For Children's Charities
Studio City CA
Benenson Janson mounted a national branding effort for the Festival of Children Foundation, whose role is to strengthen the charities that serve children. Chief Creative Officer Andrew Janson says that the graphics "needed to explore the world full of wonder, magic and unlimited possibilities that kids inhabit." A number celebrities — Christian Slater, Anne Heche and Evangeline Lilly, among others — lent their voices and images. Janson and Maciek Pinno served as art directors, and Pinno and Don Baker served as designers.
Collaborating on Messaging
New York NY
"Messaging On a Global Scale" is thought-provoking joint self-promotional piece from graphic design firm Odgis + Company, Vance Jacobs Photography and Daniels Printing. The brochure translates real life into metaphors for business concepts that resonate across cultural boundaries. That is accomplished through the use of central business concepts — all of which end in -ing. Street photography illustrates such notions as assessing, converging, collaborating and the like. Odgis is based in New York, Daniels in Boston and New York, and Jacobs Photography in San Francisco and Washington DC.
Even The Restrooms Are Branded
Taking the advice they often give to clients, the newly named Ologie (formerly Method) created a new image, a new voice and a new collateral program to rebrand itself. The office environment — interactive, inviting and even inspirational at points — is a key element in the effort. That, notes Ologie's Kelly Ruoff, can mean some unexpected twists: "Our bathrooms seemed like the perfect place to further our message. The five doors have a restroom-related message on the outside and an Ologie-related capability message inside. Vinyl lettering designs made a quick and easy impression that offers a captivated client a classic Ologie-like moment." Creative credits to Ruoff, Creative Director Beverly Bethge, Designer Dan McMahon and Architect Steven Schwartz.
Designer Launches PDF-Based Arts Magazine
Stuart Greenwell of urbancode design is the publisher, editor and designer of a new pdf-based art and culture magazine covering the Washington DC metropolitan area. The premiere issue of urbancode magazine launched in the spring and is delivered straight to email in-boxes. The publication is seen as filling a void in the local art and music scene. In his introduction to the first issue, Greenwell says: "As you can see, it's a little different from a print magazine — and it's a little the same." The magazine is staffed by volunteers and will appear eight times yearly.
Twist Spins True Confessions Campaign
The "Confessions of a Film Buff" campaign was created by Twist Creative to drive moviegoers to the 31st Cleveland International Film Festival. The campaign runs the gamut from t-shirts to a movie trailer and plays with confessions like "I like to sit in the dark with strangers" and "I saw a gay film and I liked it." Twist credits go to Michael Ozan for copy and creative direction; Connie Ozan for art direction and illustration; Jessica Zadnik for illustration; Chris Oldham for art direction, trailer titles animation and advertising creation; and Brittyn DeWerth for advertising and guerrilla marketing design. The trailer was directed and produced by Authentic Films.
Typefaces Fuse to Capture SF Ballet's Spirit
San Francisco CA
MetaDesign helped re-brand the San Francisco Ballet as part of the dance company's 75th anniversary. A new logo combines elements from Didot, a nineteenth century typeface, and the recently created Galaxie Polaris to fuse the spirit of modern choreography with the tradition of classical ballet. MetaDesign Creative Director Brett Wickens explains that the elements of the logo are choreographed as if on a stage, providing a vibrant snapshot of an energized performance and suggesting the dynamic nature of the ballet art form. The dramatic production lighting and shadows created on-stage are evoked through use of a sophisticated gray color palette. SF Ballet Artistic Director Helgi Tomasson adds that the logo "takes the word 'ballet' and gives it a renewed vitality."