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Being Boring Is A Choice
Mild salsas and pleated khakis don't buy themselves. That's the premise behind this Euro RSCG Worldwide campaign for the Mexican beer brand Dos Equis. The campaign stars The Most Interesting Man in the World, a suave, distinguished character who is searching for a new assistant for his worldwide adventures. The ads target men who live, or aspire to live, interesting lives " Dos Equis' target audience. Print, broadcast, online, wild postings, outdoor and lots of collateral make up the integrated campaign for the client, Heineken USA.
Neville Design has been showcasing its work through the collections of the firm's owner and creative director, Thomas Neville. His collections of antique toys, stamps, comic books and trading cards provide the stimulus for a variety of striking promotional pieces, among them an oversized spiral-bound hardcover primer on the creative process, entitled "How Creative Thinking Drives the Brand," and a design portfolio presented as a stamp album (complete with magnifier), which showcases nearly 100 pieces.
Complete or Incomplete?
Are these poster designs complete or incomplete? Created by Allan Espiritu, artist and professor, the posters promote the Spring 2007 lecture series from AIGA Philadelphia. Their goals: to stay true to the objectives of the lectures themselves, which featured tradition-challenging designers such as Paul Sahre and Scott Stowell, as well as to resonate with young designers by challenging them to raise the question of what we mean by the notion of a completed design.