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NEENAH PAPER

LEFT BRAIN AND RIGHT BRAIN

How do you translate visual graphics into logical ideas that clients will accept? Neenah Paper takes on that vexing question in Presenting Identities, the latest promo for the Classic Crest Papers brand. Presenting Identities — created by Farmhouse Design of Atlanta GA — lays out the components that make a business identity complete. It then offers examples and tips about how to present your ideas in a clear, linear and effective manner. For example, the promo suggests: "Use well-known corporate colors like UPS Brown, Coca-Cola Red, IBM Blue to reference the importance of color and its associations." Kristin Carpenter, assistant design and advertising manager for Neenah Paper, explains the goal of Presenting Identities thusly: "We hope to bridge the gap between right brain creatives and left brain strategists. When clients better understand the designer's thought process, they can be more confident when making decisions about their brands and identities."

Contact: www.neenahpaper.com or 800.558.5061

FIBERMARK

EARTH INSPIRED

FiberMark has gone green with a new line of environmentally friendly cover stock. Eviva is an attractive paper, with a distinctive natural look in earth-inspired hues. It is also made of 100 percent recycled fiber, with 30 percent from post-consumer waste, making Eviva the perfect choice for environmentally sustainable design. Eviva has a toothy vellum finish with visible natural fibers, which provides an appealing organic aesthetic — a tactile expression of natures palette. Available in both standard cover weight and a 25-point. heavy weight for projects requiring additional stiffness and strength, it is excellent for foil stamping and silk screening, and it accepts die cutting, scoring and folding with superior hinge characteristics. Eviva comes in nine nature-inspired colors, including wheat, maize, ginger, terra cotta, moss, indigo, cinnabar, stone and kohl. Designed for a wide range of applications, Eviva provides an attractive, earth-friendly alternative for report, document and brochure covers, pocket portfolios, journal and notebook covers, invitations, folding cartons and tags.

Contact: www.fibermark.com

INTERNATIONAL PAPER

SERIOUS COMPARISON

A new promo from International Paper compares the performance of Accent Opaque to other opaques as well as more expensive grades. The upshot? Accent Opaque surpasses the competition. The piece places 60-pound White Smooth Accent Opaque and 80-pound White Smooth Accent Opaque side-by-side with head-on competitors in the opaque and text and cover markets. It highlights the 96 brightness, 152 whiteness, outstanding formation, excellent opacity and wide range of text and cover weights that make Accent Opaque the right choice for every use, from letterheads to annual reports to coffee table books.

Contact: www.internationalpaper.com

MOHAWK FINE PAPERS

ENVIRONMENTAL STRIDES

Eco*Guide from Mohawk Fine Papers makes it easier to specify the right environmentally-sound papers for your projects. The book profiles the range of Mohawk brands — Beckett Concept, Beckett Expression, Strathmore Writing and Script, Mohawk Options, Mohawk Via and Mohawk Color Copy — highlighting the green aspects of each. A hand reference chart shows which papers are FSC Certified, Green-e Certified, Green Seal Certified and carbon neutral. The Eco*Guide is apropos, because Mohawk is a green leader in the paper industry. "We have made so many environmental strides with our products in the past year. We are now manufacturing all of our papers with 100% wind-guaranteed electricity and are making select grades carbon neutral. The Eco*Guide provides a nice summation of our sustainable initiatives, and makes it easy to see how comprehensive our environmental offering is," says Laura Shore, senior VP for communications at Mohawk Fine Papers.

Contact: www.mohawkpaper.com or 800.THE.MILL

CTI PAPER USA

ASPIRATIONAL

Aspire Petallics Digital — a luxurious metallic paper with a soft, alluring shine — gives printed images a warm and luminous glow. You can check it out now in the new Aspire Petallics Sweet Inspiration swatch book from CTI Paper USA. The paper is distinguished by a unique proprietary coating and does not require sapphire treatment. The available color is Beargrass — an elegant pearlescent white — and the paper is stocked in two weights, 98 pound cover and 80 pound text. Aspire Petallics Digital is certified HP Indigo and NexPress. John Kelly, VP of sales and marketing at CTI, says, "Aspire Petallics is a beautiful sheet that's a unique cross between the typical coated and uncoated sheets commonly available for digital printing, and it opens up new creative avenues for graphic designers and printers."

Contact: thepapermill.com or call 800.284.7273

POTLATCH

COMMITMENT BLOOMS

This three-dimensional direct mail promotion demonstrates Potlatch's commitment to environmental sustainability while also depicting the attributes of Ancora paperboard. The message and imagery emphasize the color brilliance and forming capabilities achievable with Ancora. The promotion consists of a matchbox with an enclosed brochure and a packet of perennial wildflower seeds. Potlatch paperboard brands uniquely address the demands of converging print and packaging markets. Ancora is perfect example. The name, borrowed from the Italian word that means "repeat," reflects the side-to-side equality of the C2S sheet. Featuring printer-specified shade and brightness balance, the paperboard grade offers consistent color reproduction and ink holdout, which allows designers to achieve a spectrum of rich, bold hues on projects ranging from high profile brochures, presentation folders and direct mail to report covers and POP displays. It is also engineered to support a myriad of converting techniques.

Contact: www.ancorac2s.com or 866.730.4787

YUPO CORPORATION AMERICA

WALLY TURNS FIVE

Yupo has gathered an impressive panel of judges for its annual Wally Awards. The roster includes Vernon Lockhart, the principal of the multidisciplinary design firm Art On The Loose and a member of the national AIGA board; MB Flanders, the principal of design services firm Flanders + Associates; Rao Liming, the principal of Studio Liming Rao, an award-winning art and design studio; Tami Terrell, the editor-in-chief of Dynamic Graphics; and, finally, Deborah Wheeler, the specification sales and marketing manager at xpedx. The Wally Awards, now in its fifth year, recognizes distinctive achievements in design, printing and original artwork using YUPO synthetic paper. Three winners are being selected based on creativity, originality and functionality. Other finalists will be entered in Wally Designers Choice, an online contest in which industry professionals can vote for their favorite pieces. Martin J. Fiorillo, VP of marketing and distribution sales at Yupo Corporation America, comments, "Yupo Corporation is committed to recognizing and rewarding innovative excellence in the design, art and printing communities. We are looking forward to seeing the imaginative projects that will be submitted to the Wally Awards this year."

Contact: www.wallyawards.com or 888.USE.YUPO

GMUND

NEW CUSTOM PROGRAM

The new Gmund 5/500 program enables designers to order custom-made papers in small quantities with a short delivery time. The "5/500" refers to a maximum production time of five weeks at a minimum order quantity of only 500 lbs. Creative clients can choose from 112 different finishes in 52 matte and 36 metallic colors, which can be delivered in up to 11 paper weights. That adds up to roughly 100,000 different available combinations. The Gmund 5/500 program is available online with a four step program, and samples can be sent from Gmunds sample department within 24 hours. xpedx is the exclusive distributor for GMUND 5/500 in the U.S.

Contact: suiteshop@xpedx.com or www.xpedx.com

FINCH PAPER

THINK AGAIN

Ink is ink, right? Not according to a new Finch Paper promotional sample. Ink demonstrates how various types of inks can become key design elements. The 28-page, oversized publication utilizes a variety of innovative inking techniques to display photographs of todays most popular "ink" — tattoos of every shape, size and complexity — and is printed on the Finch Fine grade. Moreover, the piece serves as a tutorial, with detailed production notes and print-perfect tips for maximizing the vibrancy and eye-worthiness of print projects. "Ink can be a very powerful and effective design tool," says Rob DeLuke, the creative director and graphic resources manager for Finch Paper. "And with Finch Fine as your canvas, the impact is all the more impressive." The showcase begins on the cover, where what appears to be foil stamping is actually a lower-cost special effect created by hitting the ink with two coats each of aqueous coating and a clear UV laminate. From there, the fountain of ink techniques, like thermochromics (color-changing) to fluorescents to hi-fi printing, flow fast and furious. All Finch Paper products now carry the certification label of the Sustainable Forestry Initiative (SFI) program, and Finch Fine Text & Cover carries both the SFI label and the Forest Stewardship Council label.

Contact: www.finchpaper.com