AMOEBA

These are soft, inflated blobs without any sharp corners to fall and hurt yourself on. Their friendly shapes are generally unstructured and much like an amoeba under the lens of an electron microscope, fluid and in motion. Amoeba comes from the Greek word amoibe, meaning to change, and this trend is about flux. The elements that compose these logos are any- thing but static. You can imagine a relationship between the parts of a logo as if they have just divided from one another.

This process of morphing and motion give us a clue about the structure and processes of the businesses represented here. Flexibility and an agile nature allow businesses to adapt in mercurial industries. These are entities that embrace the value of evolution. If you're evolving, chances are you're a living organism, and there aren't too many of those with corners.

Tactix Creative for DJ Eddie Amador	Double Brand for Poza Showroom	Mola for EDP	Yaroslav Zheleznyakov for Promotion

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