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COLORBLIND
Sometimes clusters of a logo technique surface with little if any rationale. For this bracket, it's as if National Geographic just reported the recent unearthing of a series of Ishihara color plates for color blind testing. The influence is obvious but the timing is unexplained. You have to admire the chutzpah of a client willing to adopt a logo that 7% of the male population and 0.4% of women won't be able to understand.
Maybe this is exactly the point. These marks represent a quirkiness associated with entities that only a certain percent of the population will be able to really appreciate. Even for individuals without color blindness, these visuals can be a bit challenging to decipher. But that adds to their mystique and helps to build affinity for the logos when the viewer realizes he has passed the test. Either way, there is a joyful, reminiscent charm at work here — either that or this report is entirely wrong and these companies all sell Dippin' Dots ice cream.
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| Colorblind Chameleon Self Promotion |
Range for Dennis Murphy |
Pearpod for Razoo |
Cricket Design Works for Creme Cafe |
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