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DOODLES
There is a base honesty to an image that has never been shoved in one side of a computer and back out the other. There is still some soul attached to the mark and even a little sweat and blood from the originator. No attempt is being made to deceive the consumer and certainly there was no upper level management committee to quash the innocence of the humbly crafted logo.
Immediacy is an important justifier for these marks as well. The Rebuild logo, developed after Hurricane Katrina sends the message, these people need your help now. There is no time to finesse a corporate solution to the problem here: We need the help and response of everyone, and we need it now.
Personal messages and a sense of humanity are associated with these marks. It is the assurance the middleman has been cut out, and that this message is between me and you and no one else.
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| Steve's Portfolio for thehurricaneposterproject.com |
Stubborn Sideburns for Hipposchemes |
Fifth Letter for Shawn Lynch |
Studio Oscar for Levi Strauss |
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